David Lloyd Leisure Launches Team Family Gold Challenge

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Chance to be the first to run Olympic Stadium race in charity sports initiative

David Lloyd Leisure joins forces with Gold Challenge, the UK’s only Olympic and Paralympic sport-based charity challenge, to launch a bespoke initiative giving members a once-in-a-lifetime opportunity to run 100m on the Olympic Stadium track – while raising money for the children’s charity Right to Play.

Team Family Gold Challenge will give David Lloyd Leisure members the unique chance to test themselves in five new sports while raising money for a great cause – with the highest fundraisers having the chance to win a race place on the Olympic track where the world’s top athletes will compete in the London 2012 Olympic and Paralympic Games.

Europe’s premier health, sports and leisure group has joined forces with leading international humanitarian and development charity, Right To Play and official London 2012 legacy project, Gold Challenge, to stage the exciting initiative featuring fencing, canoeing, judo, archery and sailing.

The highest fundraisers come March 2012 will have the chance to win the money-can’t-buy prize of taking part in a nine-lane 4x100m relay on the Olympic Stadium track on April 1. The race is due to be watched by a crowd of 20,000 people, including family and friends, and will serve as the key test event for the greatest show on Earth, the Olympics.

David Lloyd Leisure is currently the sole members-only organisation to work with Gold Challenge to create a bespoke challenge, which will take place in clubs across the UK from March to July.

During what will be a unique year, the group aims to give its members as many opportunities as possible to try out some different sports which they might not have experienced.

Members can choose from two options - a five-sport challenge (fencing, canoeing, judo, archery and sailing) or three sports (judo, archery and sailing) - and will receive three hours’ coaching in each sport from top experts in their fields.

For those taking part in Team Family Gold Challenge, there is also a chance to win 30 places in an Olympic Stadium parade on April 1 plus an opportunity to buy early bird tickets to the test event, which will be attended by Team GB legends, celebrity ambassadors and representatives from over 150 UK charity partners to recognise the achievements of those taking part in Gold Challenge.

David Lloyd Leisure’s chief executive, Scott Lloyd, said: “This is a great opportunity for our members to have lots of fun learning some new sports, while supporting a fantastic cause. What’s more, our highest fundraisers will be given the incredible opportunity to race on the Olympic Stadium track and be part of all the excitement.”

Gold Challenge chairman Dan Thompson said: “I’m thrilled that we are working in partnership with David Lloyd Leisure to create the programme, Team Family Gold Challenge. The initiative is a fantastic opportunity for David Lloyd members of all ages to get involved and feel a part of London 2012, whilst raising money for a worthwhile cause, Right To Play.”

Right To Play chief executive Johann Olav Koss, a four-time Olympic gold medallist, added: “As a charity born out of the Olympics we are incredibly excited about next year. We have been part of the Gold Challenge initiative from the beginning and are very happy that David Lloyd Leisure is now involved. All three organisations’ core values are around sport and health; therefore this looks to be a fantastic partnership.”
For further information and to register from January, go to: http://www.davidlloyd.co.uk/challenge

Note to editors:
For further information about this press release, contact the David Lloyd Leisure press office on 01707 289833 or email press@davidlloyd.co.uk

About David Lloyd Leisure Group
The David Lloyd Leisure Group operates 80 clubs in the UK and a further 10 clubs across Europe.
David Lloyd Leisure has over 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800 and contracts the services of more than 400 tennis professionals.

Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis. Its racquets facilities are unparalleled with 700 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.

About Gold Challenge
Gold Challenge is the UK’s only Olympic and Paralympic sport-based charity challenge. It aims to motivate over 100,000 people to test themselves in multiple Olympic and Paralympic sports, and raise over £20 million for charity by the end of 2012.

Gold Challenge to date has over 30,000 registrants and over 75 UK businesses signed up to take on Olympic & Paralympic themed challenges and raise money for one of its 150 charity partners.
About Right to Play
Right To Play is an international humanitarian organisation that uses sport and play programmes to improve health, develop life skills, and foster peace for children and communities in some of the most disadvantaged areas of the world.

Working in both the humanitarian and development context, Right To Play builds local capacity by training community leaders as coaches to deliver its programmes in 20 countries affected by war, poverty, and disease in Africa, Asia, the Middle East and South America.

Founded in 2000, Right To Play is headquartered in Toronto, Canada and has national offices in Canada, Norway, The Netherlands, Switzerland, the United Kingdom, and the United States. The national offices raise funds, build awareness for Right To Play programmes and advocate for Sport for Development. http://www.righttoplay.org.uk


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