Chicago, IL (PRWEB) December 18, 2011
Clopton Capital is a Chicago-based business loan provider based in the River North district of Chicago. The firm was established in 2010 as a commercial lender that provide numerous products such as SBA loans, commercial mortgages, gas station loans, and semi truck financing.
The firm is due to celebrate their second anniversary as of February of 2012 as a profitable and growing enterprise with plans to expand into other relevant industries. The firm currently has four associates on a payroll and intends to expand their work force in late 2012. “The company was established on the grounds of objective pessimism and the belief that traditional commercial lending sources wouldn't be able to bear the weight of future business loan needs”, said Jake Clopton, the founder of Clopton Capital.
Clopton Capital intends to continue operating on a nearly identical business model for the foreseen future. Their current business model involves spending zero dollars on outbound advertising, creating conduits with providers they see as superior and keeping most business interaction in-house. “The general premise of our operation is to create a connection between the business loan capital source and the client in need in a way that makes all three parties more lucrative”, said Matt Reed, an associate of Clopton Capital.
The firm's current dedication to spending zero dollars on outbound advertising is part of their commitment to an inbound marketing structure which they intend to maintain perpetually due to it's consistent success. The decision to end all advertising spending was made late in 2010 after publicity and search engine optimization appeared to have a greater and more competitive benefit. “SEO is superior on nearly all fronts when it comes to marketing and it's a lot more consumer friendly than dialing for dollars or pounding the pavement”, said Eric Smith, who directs search engine marketing initiatives for the firm.
For more information about Clopton Capital's business loan services contact them at CloptonCapital.com. To join their financial link exchange visit CloptonCapital.com/link.
Their specific page regarding business loans is CloptonCapital.com/businessloans.html.