Metrics Marketing Group Wins Top Honors at 2011 Interactive Media Awards

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Cleveland Marketing Firm Awarded Best In Class for Hyatt Legal Plans Website and Outstanding Achievement for Spirit of Blue Website

Hyatt Legal Plans Website

Hyatt Legal Plans Website

Metrics Marketing Group, an analytics-driven, database marketing and interactive services firm, announced today that it has been awarded by the Interactive Media Awards™ Best in Class in the Legal category for its work on the Hyatt Legal Plans Corporate Website and Outstanding Achievement in the Charity category for its work on Spirit of Blue Website. These top honors recognize that each project met and surpassed the basic standards of excellence that comprise the web’s most professional work.

Metrics’ received Best in Class, the Interactive Media Award’s highest honor, for its work on The Hyatt Legal Plans Corporate Website. The website underwent a complete end-to-end redesign which was fueled by the client’s desire to improve the site’s design, usability, content and features. Metrics performed a remote usability study to evaluate the site’s user experience and built the site leveraging a content management platform. The upgraded site features new interactive legal tools, content, as well as improved navigation, graphic design and a mobile site.

“Our overarching goal was to improve user experience and information accessibility for our primary users, plan members as well as human resources and benefits executives,” said Marcia Bowers, Sales and Marketing Director at Hyatt Legal Plans. “We knew that Metrics was the right firm to execute this project and we’re honored to have the Interactive Media Council, a respected organization with a panel of esteemed industry experts, acknowledge our updated website.”

Metrics also received Outstanding Achievement in the Charity category for its work on Spirit of Blue Website. The Spirit of Blue Website’s was designed to allow individual products to be sent to multiple vendors who would then fulfill their specific portion of the order. The website is able to manage the complexity of this process and keep the customer updated on the overall status and shipment of the order.

“Our site required a unique order fulfillment component which Metrics was able to develop without forsaking the site’s design,” said Melissa Parola from Spirit of Blue Foundation. “We are honored to work with Metrics and have our website recognized with this prestigious award.”
Interactive Media Award winners were judged on various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.

“This award further validates that Metrics is more than capable of developing and designing websites with complex features and functionalities leveraging the Magento eCommerce platform,” said Stephen Kidwell, eCommerce Practice Director of Metrics Marketing Group. “Our team’s diverse capabilities in development, usability, creative design and search engine optimization, help us achieve best-in-class eCommerce solutions for our clients.”

With more than 15 years experience in eCommerce development and design, Metrics Marketing provides best in class comprehensive eCommerce solutions focusing on the Magento Enterprise platform. Every Magento implementation is infused with search analytics and usability best practices, ensuring that your site is optimized for ultimate conversion. Both Magento development and creative is done in-house (U.S. based) by Metrics’ Zend and Magento certified developers and designers. Comprised of the best individuals that produce award-winning work, Metrics’ team is equipped to provide the best eCommerce solution for any retailer.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at

Media Contact:
Kelly Bowman


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Metrics Marketing Group
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