Bruce McMullin, CEO of Sibu Beauty Who Introduced Sea Buckthorn Berry to the US, Featured in Jan 2012 Issue of Town & Country Magazine

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The fastest growing sea buckthorn line gets feature articles in Town & Country and First for Women Magazines

In just a few short years we have grown our initial line of all-natural topical and ingestible varieties to 10 and will be introducing 3 new products in Spring 2012

Sibu Beauty and the company’s founder/CEO, Bruce McMullin graces the pages of the prestigious Town & Country Magazine in a comprehensive and visually stunning 7-page article from the January 2012 issue, available on newsstands now and online by clicking here.

A writer and photographer from the publication accompanied McMullin and his wife Jean for this year’s annual harvest in Leh, the capital city of India’s Ladkah region located high in the Himalayas. Sea buckthorn is rapidly becoming known to western cultures as a true miracle fruit that is fulfilling promises of healthier looking skin, hair and nails, as well as providing health benefits to the entire body when ingested. The sea buckthorn berry grows in various regions around the world including Canada and Finland, however the Himalayan variety is proving to be the most nutrient-dense due to the extreme conditions it encounters. The berries actually have to fortify themselves against the elements and literally absorb vitamins, minerals and over 190 bio-actives from the pristine soil.

Founded by McMullin in 2003, Sibu Beauty’s extensive line of sea buckthorn berry-based products, which contain USDA Organic sea buckthorn oil, is one of the fastest growing Beauty and Wellness lines available on the market. And, according to McMullin, they are still in the infancy stages with so much more planned in the future.

McMullin said, “When we first introduced our original 4 products to the market in 2007 we knew, from the initial response, we were going to introduce a ‘fountain-of-youth’ ingredient that would potentially transform the beauty and wellness market. In just a few years we have grown our initial line of all-natural topical and ingestible varieties to 10 and will be introducing 3 new products in Spring 2012.”

Sibu Beauty and the heralded sea buckthorn berry continue to make headlines with an additional feature appearing in the January 2012 First for Women magazine. The article suggests Sibu Beauty’s Revitalize & Renew Sea Buckthorn Liquid Supplement as a method for resisting carbs and losing weight, a strategy favored by Dr. Oz. The berry was featured on his show several times and touted as the “new miracle berry”.

Sea buckthorn is packed with a nutrient-rich combination of over 190 bio-actives, vitamins and is a powerful source of Omegas 3, 6, and 9, as well as a rich source of the elusive, naturally occurring essential fatty acid, Omega-7 (Palmitoleic acid), which is vital to collagen and mucus membrane production.

All Sibu Beauty products earned the PETA Cruelty-Free Certification and contain no parabens, dairy or wheat.

Sibu Beauty products can be purchased online at Sibu Beauty’s Online Store and can also be purchased at many leading retailers including select GNC stores, Whole Foods Markets, Akins Natural Food, Chamberlin’s Market, Sprouts, New Seasons and Sunflower Markets, as well as hundreds of specialty retailers throughout the U.S. and Canada.

For more information about Sibu Beauty and the health benefits about the powerful and nutrient-rich sea buckthorn berry, please visit

About Sibu Beauty
Sibu Beauty ( was introduced in early 2009 to provide customers worldwide with a comprehensive approach to beauty from the inside out and outside in. The Sibu Beauty product line is based on a powerful and distinctive whole food source, the sea buckthorn berry. This super food is backed by hundreds of scientific studies demonstrating its success at addressing a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health and noticeable improvements in cardiovascular fitness, energy and weight loss.

About Sibu, LLC
The products of Sibu Beauty - a subsidiary of Sibu, LLC (, and “The Sea Buckthorn Company” - are made with only premium sea buckthorn berries exclusively grown and harvested for the company in the Himalayan Mountains of Tibet. The company’s meticulous harvesting process results in a more hardy and potent berry. Sibu's proprietary manufacturing process maximizes the efficacy of sea buckthorn raws, producing one of the most nutrient dense sea buckthorn products available on the market today. The Tibetan villagers who are responsible for harvesting Sibu Beauty's sea buckthorn berries benefit from a fair trade agreement, safe and healthy working conditions and environmentally responsible practices that ensure they will enjoy the benefits of the sea buckthorn harvest for years to come.


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Roxanne Holland
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