Online Video Propels Top Retailers to 2011 Holiday Success

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Liveclicker video commerce analytics confirm video's rapid adoption among leading online retailers.

Liveclicker, Inc., the leading provider of video commerce solutions for the web's top brands, today announced the results of the retail industry's most comprehensive revenue analysis ever performed on e-commerce videos live during the holiday shopping season. From a sample of 7,500 videos across 25 leading e-commerce sites, Liveclicker learned:

  •     The average retailer saw the number of year-over-year video views increase by 61% in November 2011.
  •     As of Cyber Monday 2011, the average e-commerce video generated $2,026 in revenue.
  •     Each video generated an average of $3.74 per play.
  •     Sub-30 second videos demonstrated the highest conversion rates, with 4.54% of viewers making a purchase immediately after watching. Following the sub-30 second group, videos between 30 seconds and two minutes in length recorded an average of 3.58% of viewers converting. Videos longer than two minutes achieved an average conversion rate of 2.91%.

"With the world's most extensive collection of retail video analytics, Liveclicker's clients are uniquely positioned to drive video commerce success," said Justin Foster, Liveclicker's Co-Founder and VP Market Development. "The growth of video viewing during the 2011 shopping season, coupled with more compelling revenue data supporting the business case of video in general, bode well for further adoption in 2012."

About Liveclicker:
Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers and commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across marketing channels. For more information, please visit:


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