lehighvalleylive.com Launches New iPad App for Local Lehigh Valley News, Weather, Sports and More

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Powered by The Express-Times; Developed with Advance Digital and Verve Wireless

lehighvalleylive.com iPad app

lehighvalleylive.com has launched a new iPad app, with real-time local news, sports, entertainment, business, and opinion articles, photos and classifieds.

The lehighvalleylive.com iPad app features content from Lehigh Valley’s leading news and information properties including lehighvalleylive.com and The Express-Times.

The free app is available in the iTunes App Store. It was developed and launched with Advance Digital and Verve Wireless.

"Those of us who can’t get enough of our iPad will grow even more attached,” said Joseph P. Owens, editor and vice president/content of The Express-Times. “Our mobile traffic continues to go through the roof, along with the rest of our Web traffic. As the tablet traffic grows along with everything else, iPad users who already make lehighvalleylive.com a regular stop will find it even more useful with this new app."

The app includes a bold, photo-driven home screen that automatically arranges top stories into an attractive, dynamic layout. Articles automatically adjust to portrait or landscape orientation. Article pages feature a clean look, with adjustable text size, and saving and sharing functions through Facebook, Twitter and iMessage.

“We’re pleased to offer a slick new way for iPad users to access news, photos, videos and more on lehighvalleylive.com. A dynamic layout, improved photo and video quality and easier sharing capabilities makes the iPad user experience more enjoyable,” said Ashley Zywusko, senior producer of lehighvalleylive.com. “With user feedback and continuing development, we hope to continue expanding our mobile offerings to meet our readers’ needs.”

Articles with multiple photos automatically generate photo galleries. Intuitive swiping gestures quickly move the reader from one page to another. A convenient pop-up “More Articles” tray shows the 20 most recent stories in a section. Articles are downloaded and stored locally in the app for fast access, even when offline.

Content on the app includes news coverage of local communities throughout the Lehigh Valley, high school sports, local pro and college teams; entertainment coverage of TV, movies, music and the local arts scene; and photo galleries and obituaries. There’s also local advertising and links to classifieds listings of jobs, autos, and homes for sale and rent.

Download the lehighvalleylive.com iPad app from the App Store here.

About lehighvalleylive.com
lehighvalleylive.com, an affiliate of Advance Digital, Inc., is the leading local website for news and information throughout Lehigh Valley featuring the latest Lehigh Valley news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, lehighvalleylive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. lehighvalleylive.com is powered by The Express-Times.

About The Express-Times
Serving the Greater Lehigh Valley since 1855, The Express-Times remains Northampton and Warren Counties’ first choice for news and information. Published every day, The Express-Times offers a comprehensive Real Estate publication Home Source every Saturday and a sports roundup SportsPlus every Monday. Exposed is the Entertainment tabloid published every Friday. The Express-Times also offers the region’s largest Classified Marketplace for Recruitment, Real Estate, Automotive, Legal Notices and Classified advertising.

About Advance Digital
Advance Digital, Inc., based in Jersey City, NJ, provides digital information and connection solutions for local consumers and businesses. The company operates 11 media properties across the U.S. that are the number one local news, information and community hubs in the markets they serve. The sites include al.com, cleveland.com, gulflive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.


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