New Web Community HouseFix Connects Homeowners And Contractors Based on Positive Word of Mouth

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HouseFix, recent TechCrunch Startup Battlefield Finalist, begins its local reach by adding 16,000 contractors in the Philadelphia area

I like that I can look up the contractors my neighbors trust. It's easy to find a good contractor now! - Martha A., homeowner

How do homeowners typically go about looking for contractors for home projects ranging from new kitchens and bathrooms to a new roof? They often start by asking for referrals from friends, family and trusted contractors they’ve used in the past.

And how do contractors get most of their work? Their customers refer them to people they know who need the same kind of work. In other words, the best-case scenario is that homeowners and contractors find each other in the same way: positive word of mouth, the force that accounts for most sales in most businesses. And this is the simple yet powerful premise for a new web-based community called HouseFix.

“Our homeowner-contractor web marketplace is based on the idea that homeowners are looking for contractors they can trust to do a job well and within schedule and budget,” says Adrian Talapan, co-founder and CEO. “HouseFix is also inspired by the fact that contractors prefer projects based on customer referrals because this is the most cost effective, efficient and profitable way to do business. The link between the two is trust because they find each other through people they already know.”

HouseFix helps homeowners find the contractors they want to bid on their project in a few minutes. And, because those contractors have been recommended by someone who is happy with similar work performed, HouseFix rewards the best contractors. Each contractor is also given a score based on homeowners’ evaluations of their work.

The founders of HouseFix asked themselves what they, as homeowners, would also want from the site that they don’t currently have. So they built in many other homeowner benefits, including the ability to store information about all their home improvement projects. They can pass on the house history when they sell, which will be valuable to the buyer.

The HouseFix founders, who include a former contractor, also asked themselves how the site could be more valuable to busy contractors. Besides not having to pay third parties for leads that often go nowhere, each contractor has a web page on the site, which builds itself based on their HouseFix activity. And both homeowners and contractors can use the site to communicate with each other throughout projects, eliminating the misunderstandings that often spoil contractor-homeowner relationships.

Created just three months ago, HouseFix has already attracted a small but enthusiastic community of contractors and homeowners. To grow and become more valuable to more people, the company recently put together a database of 200,000 contractors nationwide, including 16,000 in the Philadelphia area where HouseFix is based. Homeowners can now simply look up the contractors they’ve trusted in the past, add them on their preferred list, and provide the evaluations that others in the community will find valuable. If their preferred contractor is not listed, homeowners can simply invite the contractor to join from within HouseFix itself.

“We’re particularly emphasizing roofers because so many homeowners in our community have expressed this specific need,” says Adrian Talapan. “But our goal is to enable every homeowner to find the best possible contractor for every home improvement project, and for every contractor to find the kind of projects and clients they love to work with. We aim for a win-win every time.”

Best of all, HouseFix is currently free in public beta for both homeowners and contractors.


Launched at the prestigious TechCrunch Disrupt Conference in September 2011, HouseFix helps homeowners manage their houses and rewards the contractors that do great work. At, homeowners recommend their trusted contractors to friends and neighbors, manage their projects and build their house history. Contractors engage directly with homeowners in their service areas, managing their reputation, growing their own leads and using simple web tools that are intuitive and easy to use.


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Adrian Talapan
HouseFix, Inc.
800-866-0740 211
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