MassLive.com Launches New iPad App for local Western Massachusetts News, Weather, Sports and More

Powered by The Republican; Developed with Advance Digital and Verve Wireless

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MassLive.com iPad app

The intuitive layout of the news within the app and the seamless functionality make reading a pleasure. It’s tough to put it down.

Springfield, MA (PRWEB) December 19, 2011

MassLive.com has launched a new iPad app, with real-time local news, sports, entertainment, business, and opinion articles, photos and classifieds—powered by The Republican.

The MassLive.com iPad app features content from Western Massachusetts’ leading news and information properties including MassLive.com and The Republican.

The free app is available in the iTunes App Store. It was developed and launched with Advance Digital and Verve Wireless.

The app includes a bold, photo-driven home screen that automatically arranges top stories into an attractive, dynamic layout. Articles automatically adjust to portrait or landscape orientation. Article pages feature a clean look, with adjustable text size, and saving and sharing functions through Facebook, Twitter and iMessage.

"This is another step in our efforts to meet our readers where they are and to deliver the news on a dynamic, mobile platform," said Ed Kubosiak Jr., Editor-in-Chief of MassLive.com. "The intuitive layout of the news within the app and the seamless functionality make reading a pleasure. It’s tough to put it down."

Articles with multiple photos automatically generate photo galleries. Intuitive swiping gestures quickly move the reader from one page to another. A convenient pop-up “More Articles” tray shows the 20 most recent stories in a section. Articles are downloaded and stored locally in the app for fast access, even when offline.

"The popularity, portability and ease of use of the iPad makes for a terrific device to view MassLive's vast array of content," said Wayne Phaneuf, executive editor of The Republican.

Content on the app includes news coverage of local communities throughout Western Massachusetts, high school sports, local pro and college teams; entertainment coverage of TV, movies, music and the local arts scene; and photo galleries and obituaries. There’s also local advertising and links to classifieds listings of jobs, autos, and homes for sale and rent.

Download the MassLive.com iPad app from the App Store here.

About MassLive.com
MassLive.com, an affiliate of Advance Digital, Inc., is the leading local website for news and information throughout Western Massachusetts featuring the latest Western Massachusetts news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, MassLive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. MassLive.com is powered by The Republican.

About The Republican
The Republican was founded in 1824 and is the largest news gathering operation in Western Massachusetts. It also publishes El Pueblo Latino, the only Spanish language weekly in the area. In combination with MassLive.com, The Republican is the premier news and information source in its market in terms of penetration.

About Advance Digital
Advance Digital, Inc., based in Jersey City, NJ, provides digital information and connection solutions for local consumers and businesses. The company operates 11 media properties across the U.S. that are the number one local news, information and community hubs in the markets they serve. The sites include al.com, cleveland.com, gulflive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.

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