ASAP Media Releases Q4 Edition of Strategic Alliance Magazine

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“Retail, Manufacturing and Supply Chain” and “Governance” Special Sections Highlight Year-End Edition

The Association of Strategic Alliance Professionals (ASAP) today announced its ASAP Media Division has released the Q4 2011 issue of its flagship quarterly publication, Strategic Alliance Magazine, the only magazine dedicated to the emerging profession of alliance management.

In this third edition of the magazine, the ASAP Media staff supports the publication’s mission to explore critical practitioner-level elements of the job, big-picture issues that affect the alliance professional in the long term and emerging industries embracing the profession.

Cover Stories Detail Solid Alliance Governance Fundamentals

The cover of the Q4 issue highlights its special focus on proper governance principles of strategic alliances. One of the most important duties of professionals tasked with executing companies’ partnerships is devising and managing a governance structure—“a framework of how two different organizations are going to work together, including but not limited to defining expectations, roles and responsibilities, communication, and conflict resolution,” as it is defined by one of five participants in a cross-industry panel convened by ASAP Media to discuss the configuration of committees, rules of engagement, dispute resolution and other aspects of governance.

In addition to the roundtable, a contributed article from The Rhythm of Business, a consultancy and research firm that specializes in alliances and collaborative business relationships, expands on how to properly select governance committee members, ramp them up on an alliance’s affairs and keep them appropriately engaged throughout the duration of the partnership.

“Governance is the management of an alliance. Just as companies fail because of ineffective management, alliances do not achieve their potential without qualified and proactively engaged governance committee members who are appropriate for the current point in the alliance life cycle,” write Jan Twombly and Jeff Shuman, principals of The Rhythm of Business and authors of the article.

Alliances Playing Significant Role in Retail, Manufacturing and Supply Chain

Where the first two issues of Strategic Alliance Magazine contained individual special focuses on alliances in IT and biopharmaceuticals, the two industries that rely most heavily on strategic alliance management, the Q4 edition features stories of partnerships in the retail, manufacturing and supply chain spaces—parts of the business world that are under-the-radar in the alliance management community but have been actively engaged in proper partnership strategy and execution for many years.

This section includes:

  •     A profile of how two seemingly disparate cultures in Nissan and Renault harnessed cultural differences into a harmonious, long-lasting and mutually beneficial partnership
  •     A look at the challenges faced by the Star Alliance amid an ongoing sluggish global economy
  •     A feature on the current state of manufacturing partnerships in the biopharmaceutical industry

Q4 Issue Illuminates the Alliance Management Career Path

Rounding out the content for the current issue is a lengthy feature on how alliance management professionals can clarify their value on résumés and interviews in the short term, and utilize their skills in a variety of organizational roles as they plan their careers in the next several years. The article includes perspectives from longtime alliance professionals and executive recruiters.    

“Strategic Alliance Magazine continues to deliver invaluable information to ASAP members. More importantly, the magazine has become a major part of our organization’s value proposition,” said Art Canter, president and CEO of ASAP.

Only a select number of features of the Q4 edition are available to the general public. ASAP members will receive a free copy of the print edition of the issue as well as unlimited access to all content online. A link to the publicly available edition of the magazine can be found here. For an editorial calendar of upcoming features and information about sponsoring Strategic Alliance Magazine, please see ASAP’s media kit.

About ASAP
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance management. Founded in 1998, the organization provides professional development, networking and resources for cultivating the skills and toolsets needed to manage successful business partnerships. Active global members include Abbott Laboratories, Capgemini, Cisco, Dell, Eli Lilly and Company, IBM, Juniper Networks, Microsoft, Novartis, Quintiles, USAA, Sanofi-Aventis, SAS, Schneider Electric, Symantec and Xerox. A complete list of global members is available at

ASAP Media, the media and publishing arm of the Association of Strategic Alliance Professionals, is an alliance of ASAP and JW DeWitt Business Communications. For more information, visit and


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