PennLive.com Launches New iPad App for local News, Weather, Sports and More

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Powered by The Patriot-News; Developed with Advance Digital and Verve Wireless

PennLive.com iPad app

The dynamic layout, improved photo and video quality and easier sharing capabilities makes the iPad app a slick new way for users to access news, photo, videos and more.

PennLive.com has launched a new iPad app, with real-time local news, sports, entertainment, business, and opinion articles, photos and classifieds—powered by The Patriot-News.

The PennLive.com iPad app features content from Central Pennsylvania’s leading news and information properties including PennLive.com and The Patriot-News.

The free app is available in the iTunes App Store. It was developed and launched with Advance Digital and Verve Wireless.

"This is just the latest step in our effort to give readers the news and information they want, how they want it and when they want it," said The Patriot-News Publisher and President John Kirkpatrick. "We are excited about the functionality and ease of use."

The app includes a bold, photo-driven home screen that automatically arranges top stories into an attractive, dynamic layout. Articles automatically adjust to portrait or landscape orientation. Article pages feature a clean look, with adjustable text size, and saving and sharing functions through Facebook, Twitter and iMessage.

“The dynamic layout, improved photo and video quality and easier sharing capabilities makes the iPad app a slick new way for users to access news, photo, videos and more,” said Ashley Zywusko, senior producer of PennLive.com. “With user feedback and continuing development, we hope to continue expanding our mobile offerings to meet our readers’ needs.”

Articles with multiple photos automatically generate photo galleries. Intuitive swiping gestures quickly move the reader from one page to another. A convenient pop-up “More Articles” tray shows the 20 most recent stories in a section. Articles are downloaded and stored locally in the app for fast access, even when offline.

Content on the app includes news coverage of local communities throughout Central Pennsylvania, high school sports, local pro and college teams; entertainment coverage of TV, movies, music and the local arts scene; and photo galleries and obituaries. There’s also local advertising and links to classifieds listings of jobs, autos, and homes for sale and rent.

Download the PennLive.com iPad app from the App Store here.

About PennLive.com
PennLive.com, an affiliate of Advance Digital, Inc., is the leading local website for news and information throughout Central Pennsylvania featuring the latest Central Pennsylvania news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, PennLive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. PennLive.com is powered by The Patriot News.

About The Patriot-News
The Patriot-News Co., founded in 1854, is a diverse media company that is central Pennsylvania's leading source of news and information. It publishes the region's largest daily newspaper, weekly community newspapers, and a large collection of magazines including Body & Mind and In Central Pennsylvania. The Patriot-News is also the region's largest 24/7 digital news source via Pennlive.com, Facebook and Twitter. Through all of its media, The Patriot-News reaches more than 490,000 readers each week.

About Advance Digital
Advance Digital, Inc., based in Jersey City, NJ, provides digital information and connection solutions for local consumers and businesses. The company operates 11 media properties across the U.S. that are the number one local news, information and community hubs in the markets they serve. The sites include al.com, cleveland.com, gulflive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.

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Ashley Zywusko
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