"...we are very proud to be able to contribute to [the VH1 Save the Music Foundation's] efforts to both save and improve the arts programs in our schools." - Amy A. Atkinson, vice president of marketing and public relations, Gaylord Hotels
Nashville, TN (PRWEB) December 19, 2011
Gaylord Hotels is starting off the New Year by announcing its first charity partner of 2012, the VH1 Save The Music Foundation, which works to restore instrumental music education in America’s public schools. Also new this year, the hotel brand’s Rooms for Good program will now benefit charities for six, two-month periods throughout 2012. The initiative is designed as a co-operative marketing and fundraising effort that raises money and awareness through its advertising, public relations and social media platforms. Gaylord Hotels will donate 10 percent of proceeds raised through a special package rate available at all four Gaylord Hotels properties throughout January and February to the VH1 Save The Music Foundation.
“The opportunity to feature a charity partner for a two-month period is going to allow us to focus more time and energy on raising funds and awareness for each of our designated charities throughout 2012,” said Amy A. Atkinson, vice president of marketing and public relations, Gaylord Hotels. “We’re looking forward to generating awareness for our six designated charities throughout the year.”
“Working with the VH1 Save The Music Foundation is a great way for us to kick off 2012,” added Atkinson. “This is a charity that benefits more than 1 million children across the nation, and we are very proud to be able to contribute to their efforts to both save and improve the arts programs in our schools.”
“We are thrilled that Gaylord Hotels has selected us as a partner for the revamped Rooms for Good program,” said Paul Cothran, Executive Director of the VH1 Save The Music Foundation. “With their generous donation, we are able to continue on our mission of ensuring that no child be deprived of access to a complete education, which includes music.”
The Rooms for Good package rate starts at $179* per couple, per night, based on availability at the four Gaylord Hotels resorts, located near some of America’s most popular destinations including Washington, D.C. metro area; Orlando, Fla., in Kissimmee; in Nashville, Tenn. and in the Dallas/Ft. Worth area.
For more information about the program and to book a Rooms for Good getaway, visit http://www.RoomsForGood.com.
About Gaylord Hotels®
Gaylord Hotels® is a collection of four upscale, resorts which afford endless opportunities for leisure travelers and conventioneers. The hotel company’s hallmark – “everything in one place” – provides vacationers with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless activities – all within each resort. Gaylord Hotels is a pioneer in the hotel and convention industry with properties in the nation’s most desirable destinations. Gaylord Hotels include Gaylord Opryland® in Nashville, Tennessee; Gaylord Palms® in Kissimmee, Florida near Orlando; and Gaylord Texan® on Lake Grapevine near Dallas, Texas, and Gaylord National® on the Potomac in National Harbor, Maryland. Gaylord Hotels is owned and operated by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn. For more information, please visit: http://www.GaylordHotels.com.
About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a non-profit organization dedicated to restoring instrumental music education in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Since its inception in 1997, the VH1 Save The Music Foundation has provided $48 million in new musical instruments to 1,800 public schools in more than 100 cities around the country, impacting the lives of over 1.8 million children. You can visit http://www.VH1SavetheMusic.com to learn more.
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*The rate varies at each resort and excludes tax, parking and resort fee.