Exceeds $1,000,000 in Loan Applications a Day for the 2011 Holiday Season

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Consumer Holiday Stress Eased by's Easy Access to Short-Term Loans

Cash Advance is there for you – when you need it, 24/7, night and day, count on us., the most trusted name in the short-term loan industry, announces having reached a record-breaking $1 million a day in loan requests this December. In the midst of the retail industry’s evident resurgence this holiday season, as witnessed from Cyber Monday’s 2011 historic sales figures, consumers are seeking recourse in the fiscal sensibility and convenience of online cash advances, the decidedly preferred alternative to the costly overdraft charges and late payment fees imposed by banks and credit card companies.

As the nation embraces a widespread restoration of consumer confidence this holiday season, with consumer sentiment figures rising to their highest in 6 months, has been actively supplying the enormous demand for urgently needed short-term cash loans consumers are availing themselves of to cover last-minute holiday expenses.

Since 1997, has earned its esteemed reputation as a trailblazing industry leader over the years through its dedication to rescuing consumers from life’s unanticipated mishaps, providing immediate financial relief when needed most. Having connected over a million consumers with payday loans from its vast online network of reliable lenders, continually seeks to ensure the best loan experience possible utilizing its advanced proprietary matching technology, along with exclusive access to the largest online network of trusted lenders.

A cash advance, also known as a payday loan, is a short-term loan intended to cover shortfalls in a household’s budget by using the borrower’s next paycheck as their security. On the pre-arranged repayment date, typically within two weeks to one month, the loan amount and applicable fees are conveniently deducted from the borrower’s checking account. Borrowers who are unable to repay their loan on time can potentially request extensions from their lender.

Cash advances are sought out for short-term financial relief in light of urgent, unanticipated expenses and should not be perceived as long-term debt solutions. People who find themselves unprepared for the unexpected, such as a sudden emergency car repair or insurance deductible after an untimely fender-bender, have relied on to bail them out of otherwise disastrous predicaments.

Offering insightful personal finance tips on loan planning and effective utilization of cash advances, also acts as a destination point from which borrowers can seek to gain real-world insights about the payday loan process, valuable updates about recent regionally specific legislation affecting the industry, and insider guidance on how to maximize the advantages of a cash advance.

“People still need access to emergency funds after the holidays, and we want to remain their trusted source for getting the best payday loan rates with the fastest turnaround times all year ‘round” said spokesperson Jeffrey Hodges. “ is there for you – when you need it, 24/7, night and day, count on us.”


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Erin Scobie
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