Swimovate CEO Lisa Irlam Named Entrepreneur of the Year 2011 by Nectar Business

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Swimovate CEO Lisa Irlam was recently named Entrepreneur of the Year 2011 by Nectar Business at the company's Small Business Awards ceremony.

As reported on the Nectar Business website, amateur triathlete and Swimovate owner Lisa Irlam established her company in 2007 when she saw a need for a swimming aid for swimmers who were in training – an automatic lap counting watch.

Nectar Business recently named Swimovate CEO Lisa Irlam Entrepreneur of the Year in the website’s 2011 Small Business Awards. As reported on the Necter Business website, amateur triathlete and Swimovate owner Lisa Irlam established her company in 2007 when she saw a need for a swimming aid for swimmers who were in training – an automatic lap counting watch.
The site reports that Irlam’s first creation – the Pool-Mate swimming computer – has sold over 25,000 units in over 60 countries since hitting the marketing in September 2009. Irlam joins additional winners of the Nectar 2011 awards, including children’s bedroom mural supplier Walltastic founder Julian Evans (Small Business of the Year 2011) and hugryhouse.co.uk founder Tony Charles and Shane Lake (Online Business of the Year 2011).

As reported by Nectar Business, Irlam’s strong background in technology and her personal interest in swimming and training gave her the skills needed to succeed in the often complex sports market, “Amateur triathlete Lisa Irlam set up Swimovate in 2007, after she spotted a gap in the market for a sophisticated training aid for swimmers. Her background in the electronics industry and personal interest in swimming meant she was uniquely placed to understand her market.”

Since the company’s initial launch in 2007, Swimovate has provided innovative training products for all levels of swimmers. The team has applied the latest innovations in engineering and software design to develop the best swimming watches for automatic lap counting. Known for their reliability and feature-rich capabilities, Swimovate swimming lap counter watches are easy to use and highly functional. The watches were designed specifically with the needs of swimmers in mind, created to store hundreds of swim logs internally, giving swimmers instant access to their swim data. The PoolMate and PoolMate Pro from Swimovate combine the power of an automatic lap counter and statistical tool with a compact, easy to use watch.

Swimovate consists of an enthusiastic group of talented entrepreneurs who also happen to be triathletes. The team has competed in a variety of athletic events, including Ironman events around the world, and is dedicated to helping swimmers of all abilities achieve their goals. For more information, please visit http://swimovate.com.

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Brad Sorock