GetJar CEO Ilja Laurs Predicts What’s in Store for Android, iOS and Windows Phone in 2012 and Beyond

Share Article

Android closing, paid apps fade away, and the feature phone market finally craters

GetJar, the place where consumers download over 100 million apps each month, has released its annual mobile industry predictions from company founder and CEO, Ilja Laurs. Here are Laurs’ top predictions for the gains, losses and reinventions we’ll see over the next twelve to 18 months.

  •     Android continues to close: Android is open in name only and as its success continues, Google will tighten its control over UI, services, app distribution and all aspects of monetization.
  •     Android #1 with developers: As sales of Android smartphones and tablets continue to outnumber iPhones and iPads, developers will increasingly lead with Android.
  •     Android kicks out feature phones: Low-end Android smartphones will drop to between $30 and $50, ending Nokia’s dominance in emerging markets.
  •     Windows Phone gains traction: By acquiring Motorola and Android closing, Google becomes too big of a threat to OEMs, who hedge their bets with support for Windows Phone. Carries will pick up more Windows Phones too.
  •     Carrier/OEM app stores disappear: Unable to develop value-added services to attract consumers, OEMs and carriers will finally shut down their failing app stores.

In the longer term, Laurs predicts an even bigger industry shakeout.

  •     Carriers lose voice and text: Skype, Google Talk and others will overtake traditional voice and messaging. Carriers will only run data networks, with little or no consumer facing services.
  •     Platform/OEM subsidized phones: Hardware margins will shrink, shifting economics to post-sale adoption of value-added services. Closed platform providers will capture most of this value, and they will begin to subsidize devices (like carriers do today) to drive platform adoption and remain competitive. The trailblazer for this model is Amazon with its highly successful Kindle.
  •     Paid apps fade out: Apps will become media and, like websites, all except the super-premium will be free.
  •     Mass migration to the cloud: With the number of screens multiplying exponentially (phones, tablets, laptops, desktops, smart TVs, connected cars, etc.) it will become practical, easy and inexpensive for consumers to move all of their data (photos, videos, emails, documents, address books, etc.) to the cloud. The first platform provider to lock in consumers will win.

About GetJar
GetJar is the world’s largest free app store with over 2 billion consumer downloads to date. The company distributes more than 350,000 mobile applications for Android and 395,000 developers have registered with GetJar to distribute their apps. TIME named GetJar one of “10 Start-Ups That Will Change Your Life.” GetJar is headquartered in Silicon Valley with offices in Seattle, the UK and Lithuania. For more information, please visit and follow us @GetJar on Twitter.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Candace Locklear

Email >
Visit website