Chino Hills, CA (PRWEB) December 20, 2011
Bedros Keuilian, founder of http://www.ptpower.com the webs number one ranking fitness marketing resource site is providing guidance for fitness trainers effected by the slow economic times. Traditionally the New Year is the best time of year for personal trainers to position their fitness boot camps as the solution for what 80% of resolution makers are seeking – weight loss. But this year will prove to be difficult for most personal trainers.
It’s easy to fall into the misconception that a business will grow simply because it’s the new year and folks are looking for fitness and fat loss solutions. However, the truth is, if 2012 is anything like 2011, fitness trainers will have the leanest months in the months to come. Unless they're prepared and have systematic boot camp marketing tactics ready to deploy most trainers stand to lose their share of the new year clients to their competitor who may be better prepared.
While one-on-one personal training is struggling most in this economy becuase of the higher cost associated with it, fitness boot camps have continued to grow in the last three years mainly due to the lower cost of the service and the group atmosphere they provide. Fitness boot camps may be just the thing personal trainers have been searching for to rescue their businesses from recent economic slumps. For the new year, there are multiple of boot camp marketing tactics a personal trainer can put into action to attract resolution makers.
One of the biggest factors is to separate qualified prospects from suspects. In other words, to identify who in their community is seeking out fitness and fat loss solutions and only focusing their marketing message to them.
Another low cost, but highly effective boot camp marketing strategy is to stimulate word of mouth referrals from within their client base, or offering complete risk reversal by providing a money back guarantee. Other components that will make the phone ring with prospects is social proof – or before and after pictures. But the most important boot camp marketing strategy to use in the new year is to give people the results they signed up for.
Boot Camp Marketing Ideas
Not to be overlooked are online boot camp marketing ideas. For example, trainers who have an email list are in a great position to launch low cost and highly effective marketing campaigns. Now is the best time to offer your email list an incredible program at a relatively low price to encourage interest. Also, marketing studies show that more people are searching for personal training, fat loss, and local fitness solutions on Google and other major search engines making pay per click marketing very promising.
“It’s really exciting to see fitness trainers quickly grow their businesses in the new year. In my experience this mainly happens for fitness boot camp owners who have prepared ahead of time and systematically deploy their boot camp marketing tactics, says Bedros Keuilian, founder of PTPower.com, the net's most visited boot camp and fitness marketing resource site. Truthfully, the whole thing is formulaic, plug and play really. It just takes a little preparation and work ethic.”
About The Company:
PT Power is a boot camp marketing and business consulting organization dedicated to assisting personal trainers attract more clients and generate more income. The organization is based out of Chino Hills California and for the past 13 years has been headed by Bedros Keuilian, a former fitness trainer who successfully launched multiple fitness boot camps and today continues coaching, consulting and mentoring thousands of fitness professionals who have achieved what fitness trainers consider to be the ultimate goal, a six figure earning business. Fitness professional who wish to learn more about coaching and consulting with Bedros Keuilian can visit http://www.ptpower.com for resources and more information.
Keuilian Health and Fitness