Polar Faith - Fundraiser of the Year Comes From Canada

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Two adventurers save the polar bears’ population by throwing a dart at the world’s map.

“From every small donation will get we will donate five dollars per polar bear. Our goal is to pay for every polar bear in the world, and there are about 20,000 of them” - Sorin Mihailovici

Canadian "philanthropreneurs" Sorin Mihailovici and Matt Cook have taken a leap of faith and embarked in the ultimate of rogue travels: choosing their next destination by none other than the blind-folded throw of a dart at a world map. Their challenge would serve to not only find a way to travel in a fashion that every adventurer wishes, but to create an opportunity to raise money for whichever land or people that they would encompass. The dart's destination: 2 degrees south of the North Pole. Svalbard to be exact - the northernmost archipelago of Norway, home to 3000 polar bears. This is how Polar Faith was born.

Whats on the agenda? Just saving every polar bear in the world. Putting their creative minds to the test, in just six short weeks these two have managed to win over the hearts of WWF (World Wildlife Fund), collect and attain sponsors such as Canada Goose and Silver Jeans Co. to provide all of their Arctic and travel wear needed, convince a professional videographer to come along to film and produce the entire project, launch a new website and blog (http://www.polarfaith.com), play host to an international fundraiser, and finally reach out to over 100 of the world's major travel companies for bidding on title sponsor and "presenter" of the project, with first-choice availability on their next planned dart throw in February, 2012. The bidding for the present title sponsor is still open and will end on December 21st at 5:00pm, GMT+7.

Mainly, the traveling trendsetters are planning to raise money by producing high quality commercial-shorts for major world brands, which will include the filming of six to eight-second creative commercial clips shot in the arctic on location. The top 50 selected clips will form a film reel to be released on all major social media outlets with promotional plans to help pick up virally. They will use Zinger Productions of Vancouver Island to film and produce these clips.

Secondly, the crew takes requests to film personalized video greetings to send as messages to the world, from any business or person who gives a donation online before the trip. So whether you want to brand or show off your business in a film reel, ask a hand in marriage or simply say a quick hi or happy birthday to a loved one in a way you never have before, Sorin and Matt are ready, willing and able to deliver... with a little help from you to save the bears.

The official fundraiser started on December 16th with the launch of their official website – http://www.polarfaith.com. “From every small donation will get we will donate five dollars per polar bear. Our goal is to pay for every polar bear in the world, and there are about 20,000 of them”, says Sorin Mihailovici.

“We want to give something back to everybody who supports us and, subsequently, the polar bears. We've created what we think is a great and unique business model for both ourselves and our sponsors – nobody will be disappointed”, adds Matt Cook.

“The packages are extremely entertaining. Besides producing the high-end videos, Matt and Sorin will serenade your wife on your behalf, send you heating pads for this winter, prank your boss, or call your grandma. They will even get you a polar bear adopted. To me, it’s worth every penny, especially since it’s done for a great cause”, assures Ryan Jespersen, co-anchor of Breakfast Television, on Citytv.

For more information on this adventure, visit: http://www.polarfaith.com. For media interviews or other questions please contact Sorin and Matt at: (250) 896.1264 or at: info(at)polarfaith(dot)com


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Matt Cook
Polar Faith
(250) 896.1264
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