Superbreak Expand Cities for Less Promotion

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Superbreak, the Weekend Breaks Specialist, has expanded the Popular Cities for Less Promotion to include Key Cities Across UK & Europe.

Superbreak, the York based tour operator, has reported a year to date growth in both revenue and the number of passengers travelling on a Cities for Less break and have expanded their offer into some of their best selling destinations. Alongside the company’s popular London for Less promotion Superbreak has now added Liverpool, Paris and Edinburgh to its Cities for Less product portfolio, with expansion into other key UK cities to follow.

Working closely with the city tourist boards and visitor attractions the operator has secured excellent allocation for a range of sightseeing extras and add-ons to include with their city for less breaks. Superbreak customers have a choice of free bonus items to select from and pair up with two or more nights in a hotel from the operator’s extensive hotels catalogue. As usual Superbreak customers can also tailor-make their break further by choosing from an extensive range of additional sightseeing extras and standard or first class rail tickets from any UK station.

As the short break specialists’ top destination, the London for Less promotion is the company’s most popular choice with Superbreak customers to date and offers over 15 free items, from entrance to the Queens Gallery at Buckingham Palace and Kensington Palace to explore London walking tours. Superbreak has reported that the top selling items in London for 2011 to date include dining at Planet Hollywood and the Hi-Life Diners Card, which offers customers 2 for 1 dining at an extensive choice of UK popular high street chains to celebrity chef restaurants and is valid for a full year.

Chris Hagan - Head of Overseas, Transport and Ancillaries Product at Superbreak commented: ‘Cities for Less has been one of our most successful promotions to date proving that everyone likes something for nothing! We will continue to add further cities to the mix throughout the UK and Europe and grow the range of attractions and experiences offered in existing ‘Cities for Less’ destinations. My personal favourite is the Hi-Life Dining Card as not only does this provide half price dining during your stay, you can go on saving on meals throughout the year at home and away – I never leave home without mine!’

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks throughout the UK, including London hotels. Superbreak is part of Holiday Break. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout the UK & Ireland, including hotels in Edinburgh, Cardiff and Dublin for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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