Our supporters have asked and we have listened. The extra money has allowed us to add new features and deliver an even higher quality product
San Francisco, CA (PRWEB) December 20, 2011
Two designers, 4 weeks and over $380,000 of crowd support is making the HiddenRadio a “not so hidden” success.
The success of this design has been so massive that the HiddenRadio has been selected as part of the 2012 gift box celebrities will receive for the Academy Awards Oscar ceremony.
The product is only available on Kickstarter until January 18th, and more than 2100 fans are not only backing it with dollars but with suggestions and ideas as well.
The product was designed on the basis of consumer intuition. No knobs, buttons, or displays: The user simply twists the sleek metallic or graphite black housing to elegantly adjust the volume. While its minimalism remains intact, the device has been upgraded and now multiple speakers can be connected with a simple twist of the cap to literally lift the roof with booming sound.
“Our supporters have asked and we have listened. The extra money has allowed us to add new features and deliver an even higher quality product”, says Australian designer John Van Den Nieuwenhuizen now based out of San Francisco. John and his business partner Vitor Santa Maria founded Hidden Design over 4 years ago. Vitor is from Rio de Janeiro but has been a designer in Milan for over 18 years.
“Our approach is to create simple designs which make a positive impact in people’s lives,” says Vitor. The device is both elegant and extremely useful. Several speakers can be placed around the house, creating abundant sound inside as well as outdoors.
It provides several functions: it's a wireless Bluetooth speaker with FM radio that works with leading electronic devices like iPhones, iPods, iPads, or any other smartphones, tablets and computers. It runs on rechargeable batteries, which last over 30 hours on a single charge. There is also a standard 3.5 mm audio jack for connecting with non-Bluetooth devices.
A single HiddenRadio and Bluetooth Speaker delivers pure, powerful sound to over 80 dB. “We've tested it side by side with leading products on the market, and it has excelled in both sound quality and battery life,” says John.
The HiddenRadio is available now at Kickstarter.com. The clock is ticking down to pre-order and be the first to own the Bluetooth wireless speaker with FM radio. People can support the development of this product through Kickstarter.com by pre-ordering their unit for $119, which will normally retail for $175. This will secure delivery of a limited-edition product directly to their homes with global shipping included.
The designers have already invested over $50,000 to develop the product and the capital raised through Kickstarter.com will be spent on injection molding tools, Bluetooth certification, initial inventory, and other equipment necessary for mass production.
Just in time for the holiday gift season, this is a chance to promote and support the production of this simple, useful and elegant product before it hits the main market.
Orders can be placed for a limited time at: