MetaDesign Creates New Brand Identity System, Website for Teachscape

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New brand platform positions Teachscape as leader in improving teacher effectiveness

MetaDesign, a global branding and design firm, today announced its role in designing the identity, brand platform and website for Teachscape, a leader in delivering web-based professional learning content, innovative technologies, and expert services to improve teaching practice.

"Teachscape has evolved significantly over the years which prompted the need for a brand repositioning,“ said Sean Ketchem, Strategy Director of MetaDesign. “They were looking for a way to communicate their updated strategy, focus and innovative product offer. MetaDesign developed a brand strategy to address this goal both visually and verbally."

An extensive brand audit including in-depth interviews with the Teachscape leadership team aided MetaDesign in establishing the brand core, “Igniting Excellence.” Through this process, MetaDesign created the statement “Great teachers create inspired learners” to provide a cohesive platform to support and unify Teachscape’s breadth of products and services. The visual design system is based on the concept “Resonate” with dots progressing in scale from left to right to symbolize growth and transformation, as well as evoke the ripple effect of knowledge shared over a vast network.

The new website features clear navigation, focused content and a clean user interface that serves to support teach effectiveness with the goal to improve student achievement.

"Our new positioning represents a fusion of our core values, messaging and personality,” said Lory Pilchik, Chief Marketing Officer of Teachscape. “We now have a brand that visibly showcases our commitment to improving teaching effectiveness and conveys the value of our service and technology offerings for teachers and schools."

About MetaDesign
MetaDesign is a global branding firm with offices in San Francisco, Beijing, Berlin, and Zurich. MetaDesign creates brand strategies, identity systems, and digital interfaces for emerging businesses, cultural institutions, and global enterprises, including the San Francisco Ballet, Sony, Four Seasons, and McAfee.

About Teachscape
Teachscape uniquely combines innovative technology, engaging content and expert services to develop great teachers. From its Classroom Walkthrough technology, to its powerful web-based content delivery platform, to its online masters programs, Teachscape’s award-winning products and services have been inspired by its dedication to sparking transformative change in teaching practice. Since 1999, Teachscape has worked with schools and school districts, charter networks, archdioceses, universities and state education departments to measurably and continuously improve the effectiveness of teachers and instructional leaders to produce gains in student achievement. Teachscape’s partners include Charlotte Danielson, the Bill & Melinda Gates Foundation, ETS, Stanford University, the Carnegie Foundation for the Advancement of Teaching and Kogeto to help shape its vision, its products, and its strategies. To learn more about Teachscape and its complete collection of professional development offerings, go to

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Sean Ketchem
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