Brands are starting to realize that in order to truly ignite action in their consumers, they need to engage them. Gaming gives them that platform.
New York, NY (PRWEB) December 20, 2011
Online and mobile gaming are exploding as advertising mediums with endless possibilities for brand marketers. With games like Farmville, The Sims and Words with Friends, the reach for online gaming’s audience continues to grow exponentially. Think of this:
- The average Facebook user spends 421 minutes a month on Facebook.
- 53% of Facebook users play online games (And there are over 800 million active users).
- 56 million people play games daily (that’s more than the entire population of England!) and 290 million play monthly.
- The average online gaming session is 15-30 minutes.
- The mobile gaming industry is predicted to reach $54 billion by 2015.
With statistics such as this, there’s one company that has their finger on the pulse of it all. GLO Gaming. GLO Gaming is a scalable advertising platform that specializes in the placement of brand assets in the online and mobile gaming space. By offering a vast product suite of media solutions including video distribution, display and in-game integrations, clients have the ability to advertise to their target demographic in a multitude of ways.
Founded in January, 2011 by Lindsey Port, GLO Gaming has quickly garnered some of the biggest brands in the U.S. as clientele. Juggernaut corporations such as Walmart, Kraft, Canon, Microsoft and Pepsi, among others, have all jumped to utilize GLO Gaming’s unique platform to reach their clients in deeply engaging environments that produce unprecedented results in comparison with other digital ad placements
“Social and mobile gaming, mostly played in apps on Facebook, iPhones, iPads and Androids is big business,” pointed out Port. “It’s the next advertising frontier, and so many brands have yet to hop on the bandwagon, so to speak. Brands are starting to realize that in order to truly ignite action in their consumers, they need to engage them. Gaming gives them that platform.”
GLO Gaming offers several different tactical and strategic media opportunities to engage users along their path to purchase. They’ve teamed up with some of the highest profile developers and analytics firms in the industry to target by audience, content or a combination of both. Some of GLO Gaming’s customization options include: branded video players and skins, expandable and non-expandable rich media, social and viral sharing features, sponsored items, custom games, engagement apps that drive “likes,” guaranteed app installs, and twitter follower acquisition and re-tweets. GLO Gaming also offers turnkey solutions for full in-game integration, giving advertisers the option to brand a game completely, or even place one of their products within a game.
“By integrating a brand with an existing game, or developing a new game around a product, advertisers gain exposure to an audience that could potentially represent a new set of consumers,” added Port. “Let’s face it. People play games because it makes them happy. They grab their smartphone, or head online for their 15 minutes of happy time. If a brand can reach consumers unobtrusively during that time, they’re more apt to make a sale and raise their revenue. Isn’t that what every business wants?”