Goodway Group Swings Votes for Political Advertisers with Go Live

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Goodway Group, a digital custom audience platform, recently launched Go Live, a new adverting solution delivering rapid creative response and exceptional results for political advertisers.

Goodway Group, a digital custom audience platform, recently launched Go Live, a new adverting solution delivering rapid creative response and exceptional results for political advertisers.

Change is the primary element of any political campaign. The need to frequently change campaign messaging in a rapid fashion is paramount. Go Live offers political advertisers the fastest solution to changing their digital display ad messaging.

How Go Live Works:

1. High impact creative is important in last cycle persuasion advertising. Go Live stocks a library of every image relevant to an advertiser’s campaign. A Goodway Group campaign manager can log into the system and quickly change messaging.

2. The speed of Go Live is the quickest way for political advertisers to respond to a breaking story or opportunity. For particularly contentious races, Go Live is the fastest rapid response product on the market.

3. Go Live greatly reduces the arduous campaign approval process. All ads are legally pre-approved to conform to federal election standards.

“Digital media campaigns are imperative to swaying votes in the upcoming election season,” said Goodway Group COO Jay Friedman. “Go Live offers better efficiency and performance to our political clients, helping them mobilize voters, increase campaign donations, and win elections.”

For more information on Go Live, visit the Goodway Group website at http://www.goodwaygroup.com

About Goodway Group

Goodway’s Custom Audience Platform applies best-in-class technology and intelligence to client campaigns. Goodway is integrated with industry-leading partners such as Compete, Inc., Polk, Digital Element, Collective, DoubleClick, and Adometry, and has also developed D2D™ and Go Live as proprietary technology to be a leader in online campaign performance. Goodway’s local market knowledge has brought real, measurable results to Fortune 500 companies including nearly every automotive manufacturer, high-profile political campaigns, and other burgeoning verticals such as healthcare, restaurants, education, and dozens of others. Goodway Group is a third-generation, family-owned company . Backed by more than 30 years of national and local retail marketing, Goodway underwent a complete transformation in 2006 to bring its expertise to the digital media and ad network space.

The company is headquartered in Jenkintown, PA, right outside of Philadelphia, with offices and great talent also located in every region, and nearly every major market in the U.S.

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Melissa Cassera
Goodway Group
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