Advertising Industry Welcomes Synacor to Silicon Alley and Synacor Unveils

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During ad:tech, Synacor and key advertising executives discussed new opportunities tied to TV Everywhere and Connected Devices

George Chamoun/Synacor, Yale Cohen/Zenith, Victoria Austin/360i, Jamie Dorfman/360i, Andrew Goldberg/Synacor

“For advertisers, Synacor is key in powering the relationship between brands and a highly targeted consumer segment."

Synacor, the Entertainment Everywhere Platform powering next-gen advertising systems and TV Everywhere (TVE) services, was welcomed to New York City’s Silicon Alley by executives from clients and agencies supporting Capital One, Macy’s, Campbell’s, Chase, Nestle, Pfizer and Citibank, during ad:tech New York.

During dinner at famed Columbus Circle eatery, Per Se, advertising executives and customers met with Synacor leaders, including Ron Bernstein, Synacor Advertising Sales SVP, to discuss implications of TV Everywhere and new advertising opportunities tied to next-gen portals. Synacor shared insight into how advertisers can benefit from Synacor as an ad platform in 2012, competing with AOL, Yahoo!, and MSN. Synacor was praised for expanding its presence to New York City with its new office in Union Square.

“For advertisers, Synacor is key in powering the relationship between brands and a highly targeted consumer segment,” said Bernstein. “We’re able to put advertisers at the intersection of the most sought after content, and in touch with subscribers who want their TV shows, movies, music, games, news, sports wherever they are and on their connected device of choice. This opens vast advertising opportunities tied to Synacor’s Entertainment Everywhere Platform as it becomes even more in demand by connected consumers.”

Synacor’s Entertainment Everywhere Platform delivers digital entertainment and services including movies, TV shows, music, games, sports, news, email, technical support, and more, to approximately 21 million unique users per month, ensuring access to the content they want, when they want it, from a central location. Synacor has attracted over 100 top national advertisers in just one year.

For a demo of Synacor’s Entertainment Everywhere Platform, please visit and

About Synacor
Synacor powers next-gen advertising systems and TV Everywhere services reaching over 30 million high-speed Internet subscribers worldwide. Synacor clients including cable, telecom, and satellite providers, and consumer electronics companies—use Synacor's best-of-breed technology solutions to deliver video, news, gaming, sports and other value-added services, including Geek Squad technical support, across multiple digital platforms. Synacor's innovative technology platforms enable its partners to quickly adapt to the evolving online landscape, driving consumer engagement and generating new revenues through search, content distribution, advertising, value-added services and e-commerce. Synacor is headquartered in Buffalo, NY.


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Michael Zema
Weber Shandwick
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