British Women Shun Expensive Diamonds For Affordable Man-Made Gems

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Survey by Tru-Diamonds shows that women don't care whether a diamond is mined or man-made so long as it looks like the real thing

It’s no secret that diamonds make a woman feel glamorous and elegant but, surprisingly, a recent survey sponsored by Tru-Diamonds Limited showed that seventy-three percent of women surveyed cannot tell the difference between a mined diamond and a convincing man-made gem.

“That’s not surprising,” says Len Gullan, the creator of the Tru-Diamonds simulated diamond jewellery brand, “even a jeweler won’t be sure by just looking at our jewellery. A professional gemologist needs to undertake a scientific test to be sure that Tru-Diamonds gems are not genuine, mined diamonds.”

The survey, sponsored by Tru-Diamonds, also revealed that more than fifty-eight percent of women don’t care whether a gem is mined or manufactured so long as it looks like the real thing.

“It’s not just the massive price difference that draws people to our products,” Mr Gullan says, “nowadays many people prefer manufactured gemstones because they are friendlier to the environment. To produce just one carat of fine quality mined diamonds, tons of earth must be excavated but Tru-Diamonds are manufactured under state-of-the-art conditions that cause minimal damage to the environment.”

“Celebrities and socialites often wear simulated diamonds and nobody knows the difference.” he says, “this way they don’t worry about losing their jewellery in jostling crowds and they save a fortune on insurance.” He thinks Tru-Diamonds jewellery may be high society’s best kept secret and, with a two carat Tru-Diamonds trilogy ring costing only $120 when the exact same ring with similar mined diamonds will cost around $15,000.

Sales of Tru-Diamonds in the United Kingdom are up by forty-five percent over last year as Britain’s cash conscious women are splashing out on this affordable and fashionable jewellery, confident that no one will ever know the difference.

Tru-Diamonds are not yet available in North America but Mr Gullan says that there are plans for their introduction in the US in 2012.


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