Whitney Museum Chooses Rapid Insight® Analytic Suite to Become Data Driven in Fundraising Efforts

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Rapid Insight Analytic Suite is the Whitney Museum’s predictive modeling technology of choice to help them reach their fundraising objectives.

We found Rapid Insight to be the best solution for enabling us to use our current staff to analyze our data and build predictive models in-house, without having to rely on outside consultants.”

Conway, NH (PRWEB) December 21, 2011 -- Rapid Insight Inc., the market leader in easy-to-use business intelligence and predictive analytics software, welcomes the Whitney Museum as a customer.
Historically innovative in its approach to the world of art, the Whitney staff concluded it needed to apply similar innovative and creative thinking in utilizing its data to drive decisions about fundraising. Bridget Mendoza, Director of Development Records, offered, “After studying the experiences of other non-profits, we realized that we needed the ability to more effectively analyze our own data and build our own predictive models. “

Wanting to make sure that they were ready to bring their analytics in-house, Bridget and her colleagues chose to attend a class co-hosted by Brown University and Rapid Insight Inc. on Predictive Modeling for Fundraisers. The course (CFRE credit approved) introduced the Whitney staff to the current analytic methods being utilized by other institutions who were tackling similar problems. After attending the two day course, the Whitney staff was eager to begin utilizing and analyzing their data.

“Our decision to purchase the Rapid Insight Analytic Suite was based on our awareness that we know our data and our donors best, and that we just needed software that would allow us to do our own analysis and predictive modeling,” added Mendoza. “We found Rapid Insight to be the best solution for enabling us to use our current staff to analyze our data and build predictive models in-house, without having to rely on outside consultants.”

About The Whitney Museum of American Art
The Whitney Museum of American Art is the world’s leading museum of twentieth-century and contemporary art of the United States. Focusing particularly on works by living artists, the Whitney is celebrated for presenting important exhibitions and for its renowned collection, which comprises over 19,000 works by more than 2,900 artists. With a history of exhibiting the most promising and influential artists and provoking intense debate, the Whitney Biennial, the Museum's signature exhibition, has become the most important survey of the state of contemporary art in the United States. In addition to its landmark exhibitions, the Museum is known internationally for events and educational programs of exceptional significance and as a center for research, scholarship, and conservation.

About Rapid Insight Inc.
Rapid Insight Inc. is a leading provider of business intelligence and automated predictive analytics software. With a focus on ease of use and efficiency, Rapid Insight products enable users to turn their raw data into actionable information. The company's analytic software simplifies the extraction and analysis of data, enabling clients ranging from small businesses to Fortune 500 companies to fully utilize their information for data-driven decision making. Founded in 2002 in Conway, New Hampshire, Rapid Insight is a privately held company with clients and partners across the nation.

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Sheryl Kovalik