Skin Virtue to Reach U.S. Consumer Market

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Skin Virtue, a line of products that help people achieve healthier, younger-looking skin, is entering the U.S. market through its work with Nutritional Products International (NPI).

Skin Virtue, a line of products that help people achieve healthier, younger-looking skin, is entering the U.S. market through its work with Nutritional Products International (NPI).

The company, based in Australia, is known globally for its technological breakthroughs when it comes to highly effective skin care formulas. NPI is a leading nutraceutical and cosmeceutical firm specializing in the distribution of products to retail and online outlets nationwide.

"We are very excited to take this next big step forward for our brand and enter the U.S. marketplace," said Nina Gajic, CEO of Skin Virtue. "Our brand has had a great deal of success in Australia and Europe, and we are looking forward to reaching out to consumers in the United States. We are confident that our products will have a major impact in this country."

Developed and produced in Italy, the Skin Virtue line includes three separate "ranges" of products, each with its own set of advantages for users. The Super Clear range protects the skin from environmental conditions and issues like acne, utilizing vitamin-rich ingredients and plant extracts. The Pure Anti-Age range helps to reduce the signs and symptoms of aging skin, eliminating wrinkles, under-eye circles and discoloration. The company's most recently launched range, Future Advanced, helps to rejuvenate the skin using a proprietary blend of ingredients developed by Skin Virtue.
All of Skin Virtue's products are of the highest quality, backed by the company's firm commitment to effective skin care for its customers. Leveraging the best ingredients and innovative technologies, the brand is unlike any other skin care line currently available on the market.

"Skin Virtue has a very unique line of skin care products that we feel will have much success in the U.S.," said Mitch Gould, CEO of NPI. "This is a fairly young company, and their aggressive approach of pursuing the American marketplace early on will pay off dividends."

NPI (http://www.nutricompany.com) provides sales and distribution services for worldwide brands. It specializes in working with key buyers across the U.S., providing a fast track to the world's most important market.
To learn more about Skin Virtue, visit http://www.skinvirtue.com.

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Brian Gould
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