Listrak and CorraTech Partner to Help Retailers Drive eCommerce Sales

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The partnership gives retailers automated email marketing solutions that are seamlessly integrated with the Magento ecommerce platform.

Listrak, a leading marketing solutions provider for online retailers and Magento Silver Partner, and CorraTech, a premier global commerce technology consultancy and Magento Gold Partner, joined forces to launch a new ecommerce store with fully integrated marketing solutions for Ten Thousand Villages, one of the world’s largest Fair Trade organizations.

With more than 70 retail outlets throughout the United States, Ten Thousand Villages provides a marketplace for artisans from all over the world. Available products include unique handmade gifts, jewelry, home decor, art, textiles, serveware and personal accessories representing the diverse cultures of craftspeople in Asia, Africa, Latin America and the Middle East.

As a non-profit with a large and loyal customer base, the company needed a robust ecommerce store and consistent communication across multiple channels and locations. Given the increasing importance of online sales to its overall business, Ten Thousand Villages decided to relaunch its ecommerce site onto an enterprise-level platform ahead of the 2011 holiday shopping season. They selected Magento as the platform and turned to CorraTech to implement the new store.

A Listrak client since 2010, Ten Thousand Villages had implemented various email marketing solutions including Customer Purchase Metrics and Shopping Cart Abandonment to target its customers and grow its ecommerce business. As part of the move to the new platform, it was vital to preserve and improve these successful email-marketing programs. As luck would have it, Listrak had recently developed a fully integrated Magento Extension. By working closely together, the combined CorraTech and Listrak teams were able to integrate Listrak’s services into the new site without a hitch.

In the wake of the successful launch of Ten Thousand Village’s new site, Listrak and CorraTech made the decision to formally partner. “Given how well we worked together on this first project, it made good sense for our firms to officially tie the knot,” said Michael Harvey, CorraTech COO. “We are now in a position to bring the combined solution to the ecommerce market at large.”

In addition to getting the Listrak’s Extension up and running with no disruption of service, CorraTech also made numerous customizations to Magento including expanding the capabilities of the native gift registry functionality, an important requirement for Ten Thousand Villages because of the large amount of sales made through registries. Also of note, CorraTech took advantage of Magento’s native multi-store capability to provide over 80 separate sites for Ten Thousand Village’s individual stores, all running on the same instance of the application. Physical Inventory on hand at these physical stores was integrated into the product availability displayed to online shoppers.

“Our focus is driving ecommerce revenue via automated email marketing solutions that increase conversions and customer value,” said Ross Kramer, Listrak CEO. “Given the capabilities and tight integration of our Magento Extension, and how well we work with CorraTech, I expect Ten Thousand Villages will be just the first of many successful launches.”

About Listrak
Listrak provides internet retailers with full-service email marketing and stand-alone solutions to drive ecommerce revenue and increase customer lifetime value. Listrak’s ROI driven solutions incorporate order history, customer behavior and email engagement to implement email marketing solutions for clients like Waterford, Ten Thousand Villages, Swell, PCRichard, and La-Z-Boy. Visit to learn more.

About CorraTech
CorraTech provides design, development, strategy, and support for multichannel commerce projects. The firm’s practice area is called Shopping To Shipping®. It comprises everything that happens from the time a prospect first begins considering a product to when they get the box into their hands. Technology now mediates every customer encounter: Social Commerce, mobile commerce, eCommerce and good old bricks and mortar retail. CorraTech’s clients range from several of the largest companies in the world to startups and everything in between. Industries served include fashion, retail, manufacturing and distribution. For more information about CorraTech, visit


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Heather Bonura
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