Upshot Hits the Ground Running with New Balance Retail

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New Balance has hired Upshot as their retail creative agency with responsibility for out-of-store and in-store communications for the network of New Balance licensed stores in the U.S./North America, as well as in-store creative for New Balance’s wholesale customers.

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“The Upshot team has a strong commitment to consumer engagement both inside and outside retail environments, making them a perfect fit to partner with New Balance,” said Kevin Tripp, New Balance Senior Manager of Channel Marketing.

New Balance has hired Upshot as their retail creative agency with responsibility for out-of-store and in-store communications for the network of New Balance licensed stores in the U.S./North America, as well as in-store creative for New Balance’s wholesale customers.

“Our purpose as an agency is to inspire action," said Brian Kristofek, President & CEO of Upshot, "New Balance allows us to stretch that purpose beyond marketing to promoting active lifestyles. We’re confident we can continue and build on their growth momentum by inspiring consumers through our work.”

“The Upshot team has a strong commitment to consumer engagement both inside and outside retail environments, making them a perfect fit to partner with New Balance,” said Kevin Tripp, New Balance Senior Manager of Channel Marketing. “We’re looking forward to working with them to take our retail marketing to the next level.”

All 157 licensed New Balance stores in North America are independently owned and operated.

About Upshot
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Crown Imports, Hilton Worldwide, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. For more information, please visit http://www.newbalance.com.

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Kristie Ritchie
Upshot
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