Belcorp USA Wins a 2011 Esquire Grooming Award

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L’Bel Homme After Shave Lotion that helps control shine has been recognized by Esquire Magazine as one of the best new products for men in 2011.

Belcorp USA is pleased to announce that it has won an Esquire Grooming Award this fall from Esquire Magazine in recognition for its L’Bel Homme After Shave Lotion. Editor and product-experimenter Rodney Cutler writes, “Every year since 2006, I've gone through hundreds of gels, creams, and even talcs — all in search of the best new products for men… L'Bel Homme After Shave Lotion doesn't have the stickiness that bothers me in a lot of aftershaves. Instead it feels soft and soothing, almost like a regular moisturizer.”

The Esquire Grooming Awards began in 2006 and are rewarded annually to skin care and beauty companies that produce the best new men’s products. Made in France, the L’Bel Homme After Shave Lotion was launched in June, 2011 in the U.S. It helps control shine with its 3H Shave System, made with botanical extracts that slow facial hair growth and make hair thinner, allowing for smoother shaving and combating painful ingrown facial hair. Its formula contains Aquatic Mint Extract which soothes the skin, preventing irritation and redness and leaving a brisk, cooling effect. L’Bel Homme After Shave Lotion’s cream gel texture provides natural moisture while absorbing excess oil on the skin for a smooth matte finish.

“We are excited to be awarded an Esquire Grooming Award for our premium skin care technology,” said Diana Riofrio, Marketing Manager of Belcorp USA. The L’Bel Homme Skin Care Line formulas are designed to help men pamper their skin and combat the signs of aging that some companies only address for women. We’re honored that Esquire magazine has recognized the outstanding performance of our products.”

The L’Bel Homme After Shave Lotion is part of the Homme skin care line for men. The complete Homme line includes Homme Facial Lotion, Homme Under-eye Contour Gel, and Homme Microexfoliating Liquid Gel Facial Soap. For more information about this 2011 Grooming Award product, please contact Belcorp USA.

About Belcorp USA
Belcorp International, Ltd. is a private, multi-brand, international corporation with over 44 years of experience in developing and selling products in skin care, fragrance, makeup, body care and hair care through a network of 850,000 Independent Distributors across the Americas. Established in 2005, Belcorp USA is a wholly-owned subsidiary that sells beauty products in the United States under the L’Bel brand, which are available both online and through a large network of Independent Beauty Advisors nationwide. L’Bel Skin Care line and Fragrances are produced exclusively in France. Products can be purchased online at

Press contact:
Christine Paulson
101 California Street, Ste. 800, San Francisco, CA 94111
(415) 593-9764


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