Beverly Hills Announces Rose Bowl Spirit Campaign for Oregon Duck and Wisconsin Badger Fans

Each day from Wednesday, December 28 through Wednesday, January 4, visitors following @LoveBevHills on Twitter can view ‘secret passwords’ that can be used to claim deals from participating Beverly Hills businesses. In order to redeem the deals, fans simply wear their team’s colors (Red and White or Green and Yellow) and whisper the secret password to store employees. Find all offers at http://www.lovebeverlyhills.com/rosebowl.

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“Every year we look forward to seeing the scores of college football fans donning their university colors along Rodeo Drive and all throughout our city,” says Mayor of Beverly Hills Barry Brucker.

Beverly Hills, California (PRWEB) December 20, 2011

Beverly Hills Conference & Visitors Bureau announces a Rose Bowl Spirit Campaign, geared towards Oregon Ducks and Wisconsin Badgers fans visiting Southern California for the Tournament of Roses Parade and the 98th Annual Rose Bowl Game. Beverly Hills, the chic town centrally located in greater Los Angeles and known world-wide for its trend-setting boutiques and glamorous dining, invites athletes, coaches, spirit leaders and fans to explore Beverly Hills and unlock exclusive Twitter deals offered by some of the city’s most popular merchants and restaurants.

Each day from Wednesday, December 28 through Wednesday, January 4, visitors following @LoveBevHills on Twitter can view ‘secret passwords’ that can be used to claim deals from participating Beverly Hills businesses. In order to redeem the deals, fans simply wear their team’s colors (Red and White or Green and Yellow) and whisper the secret password to store employees. Find all offers at http://www.lovebeverlyhills.com/rosebowl.

“Every year we look forward to seeing the scores of college football fans donning their university colors along Rodeo Drive and all throughout our city,” says Mayor of Beverly Hills Barry Brucker. “We congratulate both the Oregon Ducks and Wisconsin Badgers and wish them the best on their January 2nd match-up.”

In addition to the deals, Beverly Hills hotels and restaurants are ushering in 2012 with New Year’s Eve dinners, New Year’s Day brunches and Beef Bowl feasts, all timed to coincide with both teams’ Rose Bowl visit. To view the city's happenings, visit http://www.lovebeverlyhills.com/things-to-do/events-calendar.aspx.

And to all a Free Night: The Ducks and Badgers can stay two or three nights at participating hotels in Beverly Hills and receive an additional complimentary night and special holiday cocktail. Visit http://www.lovebeverlyhills.com/andtoallafreenight for more details. Offer ends January 8, 2012.

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful year-round weather, acclaimed full-service and boutique hotel accommodations, sumptuous dining, world-renowned designer boutiques and incomparable shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Learn more at http://www.lovebeverlyhills.com or on Facebook and Twitter.

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