TAMPA, Fla. (PRWEB) December 22, 2011
Tampa-based Dunn&Co. has been selected as Agency of Record for the Tony Roma’s restaurant chain. The casual dining restaurant chain with nearly 200 locations across the globe has partnered with Dunn&Co. to create broadcast campaigns to advertise the restaurant’s ongoing branded promotions.
“There is a lot of sameness in the category today,” said Troy Dunn, President of Dunn&Co. “Most restaurant advertising is overly promotional and feels disposable. Our audience hungers for something deeper from their dining experience; something only a classic American brand like Tony Roma’s can provide. It’s not just about legendary food. It’s about what it really means to be an adult. We wanted to start that conversation by stripping away the conventions of restaurant advertising. The new campaign is an invitation to a more meaningful experience.”
Dunn&Co.’s first efforts for Tony Roma’s – a new radio and television campaign entitled “Rediscover Classic” – launched in late November in markets across the country.
“We were familiar with Dunn&Co’s restaurant experience and the agency’s reputation for creativity and outside-the-box thinking,” said Monique Yeager, Director of Marketing for Tony Roma’s. “We are confident in their ability to create television campaigns that will be different and will help establish a unique voice for the Tony Roma’s brand.”
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old, former cigar factory near Tampa’s historic Ybor City. For the past four years, Dunn&Co. has been selected one of the “Best Places to Work” in Tampa Bay by the Tampa Bay Business Journal. Dunn&Co. provides award-winning creative solutions for clients worldwide, including: GE Healthcare, Baxter Healthcare, Remy Cointreau USA, The Melting Pot restaurants, Hollister, Sempermed USA, Valpak, and the island of Bonaire. Dunn&Co. also provides pro-bono services to The ALS Association Florida Chapter to help fight Lou Gehrig’s Disease.