Mudlick Mail Unveils “New Neighbors” Program

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Direct mail program helps shop owners target new residents

"The New Neighbors program provides the opportunity for shop owners to proactively reach out to new residents," said Mudlick Mail President Tim Ross.

Mudlick Mail, a provider of direct mail services for the automotive repair industry, will soon offer clients the ability to target residents new to their neighborhoods. Launching in January, the “New Neighbors” program allows shop owners to identify new households in their market area and send introductory offers geared specifically to their needs. Shop owners can choose recipients based on zip code, income level and even vehicle make.

“The New Neighbors program provides the opportunity for shop owners to proactively reach out to new residents,” said Mudlick Mail President Tim Ross. “Each month, shop owners have the ability to introduce themselves to potential new customers and fill their pipeline with new business.”

The New Neighbors program is user-friendly and requires little maintenance once it’s established. Shop owners simply select a design for their postcards from a variety of predesigned templates and choose the offer that makes the most sense for their business. The program also offers a lower price point and better targeting than similar programs currently available.

“This is a great add-on for shop owners looking to expand their direct mail strategy,” said Ross.

Mudlick Mail has been offering uniquely targeted direct mail campaigns since 2008 and now counts more than 500 clients in the United States. Some shop owners have increased their sales by as much as 40 percent by using Mudlick Mail’s comprehensive campaigns, which include market analysis, design services, printing, labeling and postage all in one package.

Mudlick Mail CEO Greg Sands established the company after searching for years for the right advertising vehicle for the 25 repair shops he operates in four states. Direct mail was the only vehicle that allowed Sands to accurately reach high-caliber customers within the market area of his stores.

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