Norfolk, VA (PRWEB) December 27, 2011
Affinity4, one of the nation's leading affinity-based marketing companies specializing in raising funds for charities, ministries and nonprofit organizations, designated the Salvation Army Angel Tree program as the focus for its philanthropic initiative this holiday season.
The company pledged to donate $5 for every wireless product purchased through Affinity4 from October 13 to December 16 to the Angel Tree program. The holiday promotion raised over $3,180 for the Salvation Army. In addition, 10% of the proceeds from each Affiity4 purchases donated to the charity or ministry of the customer’s choice. To date, Affinity4 has donated more than $76 million to charities and ministries worldwide through its GiveBack Program.
Through similar philanthropic projects, Affinity4 has helped raise funds for various nonprofit organizations like Feed the Children, the American Family Association and the Wounded Warrior Project. Employees of the company also participate in community service projects like book and coat drives that benefit at-risk-youth and homeless families and basketball tournaments that benefit AIDS victims in Africa.
The Salvation Army Angel Tree program provides much needed items and gifts to underprivileged children and seniors across the country. The program relies on the selfless giving and support of individuals and companies like Affinity4 to bring joy and happiness to the less fortunate throughout the holiday season.
To learn more about Affinity4, visit http://www.affinity4.com.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to http://www.salvationarmyusa.org.
Owned by BN Media, an entity that also includes the investors behind Cross Bridge and Beliefnet, Affinity4 is an affinity-based marketing company whose mission is to help support its nonprofits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and wireless phone services, Internet, as well as DIRECTV®, and more to the supporters of its international base of nonprofits which includes charities, ministries, and more.
With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding nonprofit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $76 million to nonprofits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: http://www.affinity4.com or call 1-800-684-4880.
About BN Media
Through its three operating companies – Beliefnet, Affinity4 and Cross Bridge – BN Media is the definitive online resource for information related to inspiration and spirituality. BN Media provides award-winning inspirational editorial and video content through mainstream and faith-based channels. The company’s mission is to inspire positive thought and action.