SiriusDecisions Announces Theme, Agenda for Summit 2012

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Seven general sessions, six breakout tracks and five guest speakers will be featured at the one event that annually brings together b-to-b sales and marketing leaders. Next May, SiriusDecisions will once again reveal the best practices employed by best-in-class organizations at the company’s annual Summit flagship event.

SiriusDecisions Summit 2012 Logo

SiriusDecisions Summit 2012, 22-24 May

This conference attracts senior-level b-to-b sales and marketing executives and their teams, so each session will focus on the intersection of sales and marketing as well as the benefits of tighter alignment to topline growth.

Drive growth. Increase revenue. Improve sales and marketing performance. For the seventh consecutive year, b-to-b sales and marketing leaders will receive specific best practices to address these key challenges at SiriusDecisions’ Summit 2012 set for May 22-24 in Scottsdale, Arizona.

“Growth Through Innovation” is the 2012 theme for the annual flagship event from SiriusDecisions, the leading source for b-to-b sales and marketing best practice research and data. Heralded as a “think tank for sales and marketing alignment” by attendees at sold-out Summit 2011, the much anticipated 2012 conference will feature an all-new agenda, the latest industry trends, benchmarks and how-to’s, extensive networking opportunities with peers and exciting new features.

Highlights of Summit 2012 include:

  •     More Breakout Tracks: Six tracks (split evenly between sales and marketing) with 15 breakout sessions covering inbound marketing, channel demand, marketing technology, sales enablement, go-to-market best practices and the SiriusDecisions Demand Waterfall™
  •     User and Vendor Case Studies: Five guest speakers presenting their own b-to-b best practice case studies, plus new pre-conference vendor case study sessions
  •     All-New General Sessions: Topics to be covered at this year’s Summit include architecting the b-to-b customer experience, optimal organization design for an ever-changing b-to-b environment, evolving the Demand Waterfall™, building the social b-to-b organization and the future of b-to-b sales engagement

“Whether delegates are previous attendees or joining us for the first time, Summit 2012 will represent a sound investment for b-to-b sales and marketing executives,” says SiriusDecisions managing director and co-founder Richard Eldh, who co-chairs Summit 2012 with fellow managing director and co-founder John Neeson. “This conference attracts senior-level b-to-b sales and marketing executives and their teams, so each session will focus on the intersection of sales and marketing as well as the benefits of tighter alignment to topline growth.”

To learn more, please visit: http://www.siriusdecisions.com/conference.

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