Bannockburn, IL (PRWEB) December 21, 2011
Privately held sales and marketing company Strom Products announced today the agreement to sell dry pasta brands NO YOLKS® and WACKY MAC®, along with related assets, to New World Pasta Company. The transaction is expected to close by December 31, 2011.
Robert B. Strom, owner and chairman of Strom Products Ltd started the company in 1976, which directs all sales and marketing activities for each of the two brands. “Together with my team of highly intelligent and motivated individuals we grew the brands from the ground up,” said Strom. Gross revenue for the brands is estimated to be 46 million in 2011.
“After 35 years of running Strom Products,” Strom said, “I felt it was time to choose a reputable and reliable company to direct our brands. It was our priority to enter into conversations with companies which are as concerned as we are about producing high-quality products that enable consumers to live a healthier lifestyle. As New World Pasta is the largest branded pasta manufacturer in North America, with a commitment to wellness-related products, and extensive experience managing other leading pasta brands, we felt this choice would create a seamless transition to our customer base.”
NO YOLKS is the number one selling noodle in the United States and Canada. It is the world’s first cholesterol-free noodle, and is low in fat and sodium. NO YOLKS comes in six varieties (or sizes), and commands a market share of 15.6 in the United States, and 29.4 in Canada. WACKY MAC is the only national veggie pasta brand that contains four colors made from real vegetables in one bag, and is available in a variety of different shapes intended to make meal-time more colorful and fun. Each brand is national, and is sold through grocery chains, independent retailers, and Walmart.
About Strom Products Ltd
Strom Products Ltd is a privately held sales and marketing company for dry pasta brands NO YOLKS® and WACKY MAC®. Headquartered in Bannockburn, IL, Strom Products has been in business since 1976. NO YOLKS is the number one selling noodle in the United States and Canada. WACKY MAC veggie pasta is the only dry veggie pasta that contains four vegetable colors. For more information, contact Gary Henke (847.236.9676), or email garyhenke(at)stromproducts(dot)com. http://www.stromproducts.com