TEC’s 2011 CRM Buyer’s Guide Highlights Game-changing Innovations

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Mobile CRM, Social CRM and cloud computing are radically changing the way we conduct business. TEC’s new guide explores the trends that are revolutionizing the world of CRM—and shows how a new breed of customer relationship management software is being used by organizations to get closer to their customers.

Mobile CRM, Social CRM, Cloud Computing, CRM

TEC 2011 Customer Relationship Buyer's Guide: Innovations in CRM

This is not your father’s CRM. There’s lots of new functionality that companies need to be aware of to stay competitive—and this guide covers it all.

Technology Evaluation Centers (TEC) today announced the release of its 2011 Customer Relationship Buyer’s Guide: Innovations in CRM. Produced by TEC research analysts, this comprehensive buyer’s guide provides an up-to-the-minute look at the major trends that are revolutionizing the world of CRM: cloud computing, social media, collaboration tools, mobile technology, and extended CRM functionality. Along with the vital facts on CRM features and benefits readers require to make good, informed decisions on CRM, the guide also lays out the pros and cons of each key area of innovation—and uses real life examples to show how companies are using innovations in CRM to successfully attract and retain customers.

As TEC CRM analyst, Gabriel Gheorghiu points out: “This is not your father’s CRM. There’s lots of new functionality that companies need to be aware of to stay competitive—and this guide covers it all. CRM systems offer more choices than ever before—offering enterprises not only an insight into the opportunities to grow business with each customer, but a way of measuring their value.”

The guide covers advances in CRM technology, while examining leading systems such as Pivotal CRM, Maximizer CRM, Microsoft Dynamics CRM, NetSuite CRM+, Oracle CRM On Demand, RTI CRM, Salesforce.com, Sugar Mobile, Kana Service Experience Management, Sybase Mobile Sales for SAP CRM, Sage CRM and others.

TEC’s 2011 CRM Buyer’s Guide also includes handy, at-a-glance CRM software comparisons, and a comprehensive directory listing of over 350 CRM vendors complete with contact information and links to the vendors’ web sites. The 83-page guide is available as a free download in PDF format.

About Technology Evaluation Centers

TEC helps organizations choose the best enterprise software solutions for their unique needs—quickly and cost effectively. With detailed information on over 1,000 solutions in the world’s largest vendor database, TEC delivers a broad range of evaluation and selection resources to help ensure successful software selection projects. As impartial software evaluators since 1993, TEC’s expert team of analysts and selection professionals are involved in thousands of software selection projects every year. The TEC newsletter goes out to 920,000 subscribers and is available in 4 languages.


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Jennifer Topac
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