Carlsbad, CA (PRWEB) December 23, 2011
The elements of the campaign will include 30 days of fitness, nutrition and healthy living tips via the company’s social media platforms including Facebook and Twitter. In addition, Designer Protein will be giving away protein bars every day in January, leading up to one lucky winner who will receive a year’s supply of Designer Whey products.
Digital Marketing Specialist Deanna Strickland commented on the widespread push people make to get back in shape in January: “With the holidays rich in indulgences, January kicks off the season of focus on health and fitness; it’s the time of year when people get serious about shedding extra pounds. As nutrition and fitness experts, we’re looking forward to sharing the proven tips and tricks to help people achieve their goals.”
She continued, “We’re particularly excited for our free product giveaways. Every day in January we’ll be giving out Designer Whey® bars. We want to show people that protein bars can actually taste delicious and can nourish and satisfy in so many ways! And one lucky fan will win a years’ supply of Designer Whey® products. We’re confident this will be embraced enthusiastically by our online community of consumers.”
The new Designer Whey® bars are a nutritious, great-tasting addition to the protein bar category delivering: 10g of protein to help control cravings and increase muscle tone
- Low in calories – under 170 per bar
- Added Calcium and Vitamin D to maintain and rebuild healthy bones
- B Vitamins to help keep your energy up
- Naturally flavored & sweetened
ABOUT WHEY PROTEIN
Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey’s ‘building blocks’ also known as ‘the essential amino acids’ are vital to recovery and performance.
DEDICATED TO RESEARCH
Designer Whey® has spent over $10 million in research to find the perfect blend of nutritional whey protein with great taste.
Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance.
Media members looking for additional information on Designer Whey's complete line of protein powders and drinks should visit DESIGNERWHEY.com. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover delicious protein shake recipes.
ABOUT DESIGNER PROTEIN LLC
Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has broadened its line in 2011 by launching ready to drink protein shakes and is now introducing nutrition bars that carry on the brand's tradition of great tasting, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product and is licensed to sell protein products under The Biggest Loser™ trademark of NBC Universal. Please visit http://www.designerwhey.com.