Rosetta Translation Invests in Education Consulting Services in China

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Rosetta Translation has recently extended its business activities to include educational advisory services in China.

Setting the business up in Kunming, the capital of Yunnan province, gives us a unique opportunity to reach out to students from South-West China, a region as yet not served by truly professional and international educational advisors.

Already a global leader in translation services, Rosetta Translation has just announced an extension of its scope to include education consulting services in China. Rosetta first expanded into the country in 2008, with the opening of its Shanghai office, which has grown into a major provider of translation services in China, particularly for quality-conscious foreign businesses. The company recently identified an opportunity to enter the rapidly expanding educational advisory sector in China.

There is a generally acknowledged shortage of university education places at domestic Chinese universities. For quality educational opportunities, the shortage is even more glaring. The Chinese middle classes, whose financial means have been fast increasing over the past decade, are therefore increasingly seeking overseas university educational opportunities for their only son or daughter.

Despite having sufficient financial means, these families are often hampered in their endeavour by confusion about the bewildering array of foreign university education systems, as well as by a lack of English skills to acquire the relevant information.

Educastar, the company founded by Rosetta, is ideally set up to bridge that gap. In order to ensure the success of its new operation, Rosetta Translation has seconded Jo Liu, the manager of Rosetta Translation Shanghai, to head up the new venture. Ms Liu says “I am excited by this opportunity to develop a new business line. Setting the business up in Kunming, the capital of Yunnan province, gives us a unique opportunity to reach out to students from South-West China, a region as yet not served by truly professional and international educational advisors.”

Educastar offers three main service lines. Apart from the above-mentioned education consulting services to Mainland Chinese students aiming to study abroad, the company also helps foreign universities to enter the increasingly attractive Chinese market place. To that intent, it offers a range of packages, from acting as the university’s agent, to organising a university’s local information and recruitment events, to actively recruiting and vetting students for a university.

Finally, through its close contacts with local schools, the company also assists Chinese language students to study English in the UK, US or Australia.

Rosetta Translation is a full-service professional translation agency with offices in London and Shanghai. It has particular strengths in legal translation and Chinese translation services.

Educastar is an education consulting company in China. It offers educational advice to Chinese students, as well as helping foreign universities to enter the Chinese education market.

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Manchandan Sumray