Bettcher Industries Appoints New V.P. of Marketing

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Paul Pirozzola joins Bettcher Industries as new Vice President of Marketing.

Bettcher Industries, Inc. announces that Paul Pirozzola has joined the company as Vice President of Marketing. In this position, Pirozzola will be responsible for marketing strategy and execution, including product development and marketing communications pertaining to Bettcher Industries’ products and services across all market segments.

Pirozzola has more than 15 years of sales, marketing and product management experience working with major manufacturing and processing firms. Immediately prior to joining Bettcher Industries, he was global marketing manager at Lubrizol Corporation where he was responsible for developing and implementing worldwide marketing strategies for the company’s Additives | Driveline division.

In addition, Pirozzola’s experience includes positions in product management, sales management and quality assurance at Cargill Foods and LECO Corporation, giving him strong knowledge and understanding of the food processing industry.

Pirozzola holds a B.S. degree in Chemistry from the University of Pittsburgh, and an M.B.A. degree in Marketing from Indiana University.

Commenting on the addition of Pirozzola to Bettcher Industries’ management team, Don Esch, President, stated, “We are pleased to welcome Paul to our company. He has a clear passion for formulating market-driven strategies that lead to organic growth and sustainable competitive advantages. I’m confident that his strong background and relevant skills will enable us to offer an expanded array of products and services to the market.”

Established in 1944, Bettcher Industries brings more than six decades of successful innovation to the food processing industry. The company is a leading developer and manufacturer of innovative precision cutting tools for food processing, industrial and other operations. Based in the United States, Bettcher Industries is an ISO 9001-certified company with direct distribution and service in more than 50 countries throughout the world. Phone: (440) 965-4422. Website:


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Wayne Daggett, Marketing Communications Manager
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