. Saveology has proven itself to be a major player in the daily deals industry this year - in no small part to its creative branding strategy demonstrated throughout the 2011 fiscal year.
Fort Lauderdale, FLA (PRWEB) December 22, 2011
Saveology, an innovative daily deal startup featuring national, regional and local daily deals in 42 markets, is ringing in the holiday season on a high note by ending its first year with its highest sales ever. Saveology has proven itself to be a major player in the daily deals industry this year - in no small part to its creative branding strategy demonstrated throughout the 2011 fiscal year.
In September, Saveology successfully launched in 14 additional markets - everywhere from Las Vegas to Seattle to Honolulu. This big push increased sales dramatically and broadened awareness of the Saveology brand. Later that month, Saveology partnered with the Bank Atlantic Center to sponsor halftime giveaways during the Florida Panthers game, successfully giving Saveology more local exposure than ever before in a way which also helped Saveology give back to the community in which they launched. Then, in November, Saveology introduced the coupon-generator program with Dell, where customers could buy a deeply-discounted Dell coupon for an extremely low price. All these strategies are unparalleled in the daily deals space in terms of timing. Many daily deals companies have been around for years but have not reached the pinnacle of success which allows Saveology to take part in this creative branding process.
“The holidays are a time where we reflect on the year that has passed,” said Rachel Tabari, VP of Saveology Deals. “2011 was a remarkable year for the Saveology brand. With our introduction to the daily deals space, to our rapid expansion, to our local and national giveaways and outreach, we all could not be more thankful to our loyal fan base and proud of what we’ve accomplished. We believe that we’ve really redefined what it means to be a major daily deals player this year.”
Saveology presents a business model benefitting both merchant and consumer through a variety of different avenues including an extremely competitive merchant revenue-share on deals purchased, a lead generator, and the aforementioned coupon generator – all of which reach millions of people and increase brand awareness.
Saveology’s daily deals offer consumers unique local and national deals ranging from car leases and excursions, to sporting events and family-fun packages.
To subscribe to deals, visit http://www.saveology.com. We also encourage you to visit our Facebook and Twitter pages.