Brands will now be able to tailor their content to the likes and interests of their target audiences, which will ultimately help more users discover brand pages.
(PRWEB) December 27, 2011
Twitter is following in the footsteps of Google+ and Facebook with the creation of brand pages, which promises the potential for heightened engagement between brands and followers and could revolutionise the way brands are represented on the site, says integrated PR, social and SEO agency, Punch Communications.
The new brand pages are a departure from the traditional Twitter profiles, offering new features, such as space, for company logos, taglines and the ability to embed media. The overhaul positions Twitter alongside sites such as Facebook and Google+ as an ideal platform for brands who want a rounded, brand-led social media presence.
“Until now Twitter has focussed exclusively in person to person interaction, which has resulted in brands being forced to use the site in a specific way. By introducing brand pages Twitter is not only capitalising on its point of uniqueness but also finally bringing itself in line with Facebook and Google+ through offering the potential for brand-friendly environments,” says Pete Goold, managing director at search, social and public relations agency Punch Communications.
“Twitter will also be introducing additional features for tweeters that will add to the brand interaction experience. A new ‘discover’ button, highlighting content to users based on their interests, is just one of the changes that will see big returns for brands looking to increase follower numbers.” Pete continues: “Brands will now be able to tailor their content to the likes and interests of their target audiences, which will ultimately help more users discover brand pages.”
This change, however, will mean brands have to look more closely at their social and online PR guidelines: “Until now brands have defined the way they use Twitter whilst the new brand pages will reap huge rewards, it’s important that guidelines are put in place to manage outreach and utilise the new features effectively.”
Twitter brand pages will be widely available from 2012.
Punch Communications is a PR, social media and search agency with a global reach and client base to match. For more information, please visit http://www.punchcomms.com or call 01858 411 600 and follow Punch on Twitter @punchcomms.