The multi-language feature boosts our relationship with our customers because it allows [us] to truly tailor a site to the customer and their needs.
(PRWEB) December 27, 2011
In this ever-shrinking world, B2B ecommerce spans multiple countries and languages. For many companies who do business abroad, this can mean separate divisions and complicated solutions to manage their international online ecommerce.
With more manufacturing being established overseas and international trade expanding rapidly, supply chains are becoming increasingly multi-cultural. Without the proper tools, the buying experience of international buyers can be adversely affected.
But it's not only international relations that are affected by poor ecommerce communication. Domestically, an increasing number of companies are becoming multi–cultural. For example, English-speaking suppliers will use multi language websites to promote their products to Spanish buyers within the United States and French buyers within Canada.
A veteran e-commerce company called CoreXpand (http://www.corexpand.com) recently announced that their b2b ecommerce solutions now include multiple language and multiple currency capabilities.
This technology means that sellers can now tailor specific ecommerce sites to their customers' native language and currency on a single platform. This allows the branding and functions of the sites to remain consistent while ensuring that all sales data is in sync, regardless of transaction language or currency.
Now the seller can manage every aspect of their ecommerce sites, from shopping cart buttons to catalog prices and descriptions, from one central console. This represents a quantum leap forward, especially for those who have to manage multiple ecommerce systems to support international or cross-cultural buyers.
According to one CoreXpand user, Nadia D. at Add-Impact.com, "The multi-language feature boosts our relationship with our customers because it allows [us] to truly tailor a site to the customer and their needs. We are now able to capture the French speaking market which only boosts our business. It's also very refreshing that CoreXpand can develop new features and can grow with our business."
With this breakthrough, communication is no longer a barrier for businesses wishing to use ecommerce to expand their B2B markets to international and cross-cultural prospects and customers. Those wishing to investigate their options with this new feature of e-commerce can contact CoreXpand directly for what they promise is a “no hassle, no pressure, just answers” style conversation.