Ocean Springs, MS (PRWEB) December 24, 2011
The Agua Caliente Band of Cahuilla Indians has signed a deal with Harvest Trends to utilize HostMAPP and Patron Trends at the Spa Resort Casino in downtown Palm Springs, and the AAA Four-Diamond Agua Caliente Casino Resort Spa in Rancho Mirage.
HostMAPP enables Player Development Executives and Hosts to easily identify and analyze their premium players in order to drive trips and increase play. It also enables the casino hosts to track their individual results, focus on their players with the most potential, and quickly see the trends in player behavior. HostMAPP enables casino management to Measure the Activity, Profitability and Potential of casino hosts and player development executives against their budgets and goals.
Patrick Cox, Executive Director of Player Development said, "We are constantly looking for ways to improve our game. We look forward to using this system to up the ante on player development and edge out the competition."
Patron Trends provides the ability to analyze the Players Club, Direct Mail segments, Reinvestment, Recency and Frequency of your database. You can easily analyze the true net value of guests, by comparing hotel, POS and gaming spend with their complete expenses including comps, coupons, hotel offers and points redemption.
Moraino Patencio, Senior Operations Analyst, has been using Patron Trends to analyze trends and profitability and said, "This system allows us to move forward in asset management like we never have before; I'm looking forward to seeing an upward trend in revenue and profitability."
Kato Moy, Executive Director of Marketing for the Agua Caliente Band of Cahuilla Indians commented "I'm excited to see what the future holds now that we have such a dynamic player development program in our tool box."
Jackie Parker, President of Harvest Trends noted "Patron Trends and HostMAPP can be implemented in weeks versus years and with no capital outlay. With a monthly subscription fee, HostMAPP can pay for itself by identifying just one valuable player that is due back on property."
Susan Kesel, CEO of Harvest Trends said "We are very excited to work with Agua Caliente Casino Resort Spa and Spa Resort Casino. Their forward thinking approach to analyzing all the available data to understand the total value of their guests is a perfect fit for Harvest Trends products."
About Agua Caliente Casino Resort Spa & Spa Resort Casino
Agua Caliente Casino Resort Spa, a four-diamond resort in Rancho Mirage, and Spa Resort Casino in downtown Palm Springs offer the hottest slots, a variety of table games, and high-limit gaming, plus fine dining, shopping, relaxing spas and luxurious hotel rooms, all in a gorgeous resort setting. Agua Caliente Casino Resort Spa is also home to The Show, the premier concert theatre in Southern California featuring headliners like Matchbox Twenty, Tony Bennett, Jay Leno and more. Both properties are owned and operated by the Agua Caliente Band of Cahuilla Indians, a tribe rich in history and culture as well as community spirit. The tribe stewards more than 31,500 acres of ancestral land, which encompasses Indian Canyons Golf Resort, Indian Canyons and Tahquitz Canyon hiking trails, and a protected Bighorn sheep habitat.
About Harvest Trends
Harvest Trends offers powerful yet affordable solutions to casinos, resort casinos, hotels and retail outlets. Their products, Patron Trends and HostMAPP can be installed as software as a service (SaaS) for a monthly fee or installed locally onsite for an annual or perpetual license. Learn more at http://www.harvesttrends.com or call Bonnie Seubert, VP Sales, at 877-277-5661 ext 115.
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