New York, NY (PRWEB) December 27, 2011
Moderne Communications, a New York-based non-traditional marketing firm, was again awarded a spot on the prestigious Top 100 Event Agencies list as selected by Event Marketer Magazine. 2011 marks the fourth time in five years that Moderne, an agency that specializes in highly-targeted event experiences, non-traditional media placements, and unique interactive technology solutions, has been selected for inclusion in the list.
2011 saw Moderne execute over 1,000 in-store sampling events, the success of a high-profile pop-up store experience, and thousands of non-traditional media placements throughout the country. Some of Moderne's diverse clients, including McDonald's, the Cheeses of France Marketing Council, Unilever and various well-respected marketing and advertising agencies, engaged Moderne to execute highly targeted events on their behalf, paving the way for the agency's most successful year to date. The Cheeses of France Pop-Up Store, a two-day event held in Manhattan's NoLIta district in October, was one of those successful executions: the experience drew over 1,600 people, including press and celebrities, to sample French cheeses prepared in American dishes.
Moderne's President and Founder, Joe Mastrocovi, shared his excitement about the inclusion on the list: "While most of our work over the past three decades has been 'behind the scenes,' we are honored that some of our more recent projects have brought us recognition for our successful event management and execution. Our goal is to grow these success stories into even more impactful campaigns in the coming year."
Looking ahead, Moderne is seeking opportunities to help its clients reach new audiences through a mix of more engaging and unique event opportunities. To that end, Moderne has created relationships with an array of special events and properties, with an objective of offering customizable bundles of sponsorships and on-site activation unavailable from any other single vendor. Brands will have the opportunity to participate at select sporting events, children's festivals, fashion and entertainment properties, the AWOL (Another Way of Life) Festival and various other events and venues, each reaching a specific audience segment.
With growth top of mind and an increasing number of differentiators, Moderne is poised to continue its upward trend in 2012 and remain a "Top 100" mainstay for the foreseeable future.
For more information on the agency, see http://www.ModerneCommunications.com or speak to Joe Mastrocovi (New York HQ) at 516-594-1100 or Leigh Rowan (San Francisco) at 415.692.1830.
About Moderne Communications, Inc.:
Moderne Communications, Inc. is the original non-traditional advertising agency. Via effective Events, Social Media and Multicultural Marketing Programs, Moderne is committed to creating effective programs that reach target audiences with right message, at the right place and time, when they are most likely to engage. Moderne Communications achieves its motto of "Reach Anyone Marketing" with its three operating units - Moderne Promotions: a nightlife and event marketing specialty firm; Moderne Interactive: a digital agency serving mobile, social and interactive solutions; and Moderne Mosaic: a multicultural media company focusing on urban/neighborhood media and college/total consumer market programs. Moderne's client list includes Unilever, Gilead Pharmaceuticals, Procter & Gamble, the Cheeses of France Marketing Council, McDonald's, Heineken, the World Bank, Nestle, and many more. Moderne is headquartered in New York and maintains an office in San Francisco. For more information please see ModerneCommunications.com.
Source: Moderne Communications, Inc.