The Hottest Selling Products for Holiday 2011 According to eDataSource; Estimates Show Consumer Purchases Not Always Predictable, Sometimes More Sensible

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By analyzing purchase receipts received by email, digital marketing analytics firm eDataSource estimates top selling products across top online retailers Wal-Mart, Amazon and iTunes for Holiday 2011. Hot sellers include Kindle Fire, The Help, Steve Jobs, HDMI cables, Call of Duty: Moderm Warfare, and a Stick Vac Lightweight Vacuum in Pink. While many of the year's hottest gifts are predictable, some are more practical. eDataSource also estimates the most popular iTunes downloads this year.

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Our data shows that consumers are not only buying the hot new products, they're also taking advantage of cyber promotions and buying sensibly this year.

If you're a late holiday shopper and are still wondering what to get friends and family members for Christmas or Hanukah this year, take a cue from what key online retailers Wal-Mart, Amazon and iTunes are selling most of this season. By analyzing purchase receipts received by email, eDataSource(http://www.edatasource.com) estimates show that while many of the year's hottest gifts are predictable, falling in the electronics, toys, books and video game categories, there are some that err on the more practical side.

The hottest gifts for Holiday 2011, according to eDataSource analysis of online purchase confirmations from Wal-Mart and Amazon, are:

  •     Kindle Fire
  •     The Help (movie, book and ebook)
  •     Steve Jobs (book and ebook)
  •     2 Meter HDMI Cables
  •     Call of Duty: Modern Warfare
  •     Universal TouchScreen Stylus pens
  •     Kindle Touch 6"
  •     Wal-Mart Gift Cards
  •     iPod Touch
  •     Compaq Black 15.6" Presario
  •     Sceptre 32" Class LCD HDTV
  •     Easy Bake Oven
  •     VTech Sit-to-Stand Learning Walker
  •     Crayola Double Easel
  •     3-in-1 Stick Vac Lightweight Vacuum in Pink
  •     Just Dance 3

"It's no surprise that the Kindle Fire is on this list, since it has been such a big seller overall this year. What is surprising however, is to see a pink vacuum cleaner rise to the top," commented Carter Nicholas, CEO of eDataSource. "Our data shows that consumers are not only buying the hot new products, they're also taking advantage of cyber promotions and buying sensibly this year."

And on iTunes, where people often gift themselves music and games, top purchases include:

  •     Texas Poker Chips
  •     Someone Like You
  •     Moves Like Jagger
  •     Angry Birds
  •     We Found Love
  •     Sexy and I Know It
  •     Pumped Up Kicks
  •     Party Rock Anthem
  •     Fruit Ninja
  •     Stereo Hearts

By analyzing purchase receipts received by email, eDataSource is able to approximate the orders placed at major ecommerce sites as well as what products are being purchased. eDataSource can then report on eCommerce trends and specific product sales.

About eDataSource
Founded in 2003, eDataSource (http://www.edatasource.com) is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of more than 800,000 consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for online marketers, publishers and their service providers.

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