University of Houston Economics Grad Starts Career by Building a Website Letting Users Search Recipes by Ingredients—Now Selling to Pay Back Student Debt

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University of Houston Economics graduate Richard Norwood built a website that allows users to search recipes by ingredients, launching a career in Internet Marketing, saying now he is ready to sell his university project to pay off student loans.

Recipes by Ingredients
“If someone gives me a good enough offer, I’ll probably take it.”

Have you ever wanted to place ingredients into a search that tells you what you can make? University of Houston student Richard Norwood did. So instead of waiting around to see if someone else would build it, he created it himself, organizing the first recipe website that allows users to submit their own ingredients, upload ingredients and recipes, add personal profiles to store recipes and search for recipes based on the ingredients the users have in their kitchen. What started as a personal project for class may turn into enough cash to pay off his school loans.

“The website started as hobby and a dare that soon became an obsession that lasted the better part of two years,” said UH Economics graduate Richard Norwood. “It taught me all about PPC and Internet Marketing, as I spent thousands of man hours optimizing for Google organic search and making tons of mistakes.”

After two years of hard work, Richard said he is ready to let someone else drive the website to greener pastures. The website jumpstarted a career in internet marketing for the UH grad who says that he is just lucky to have found a way to utilize his Economics degree in a down economy.

My Kitchen Vault has: an enormous data base of pictures, over 3000 recipes, articles describing ingredients and a drag & drop recipe selection tool that really gets new users engaged. Norwood also added a full content management system to allow easy admin edits to almost everything on the website, including the ability to add recipe content, blogs, forum posts and new recipes.

The website started off slow as most websites do, but is now ranked on the first page of Google for Recipes by Ingredients, Search Recipes by Ingredients, ingredients in my kitchen, reverse recipe finder and much more.

Norwood is ready for a food lover to take My Kitchen Vault to the next level by adding content, building relationships in the food industry and growing what he created. “I just don’t have time anymore to push three websites, and I know the least about food,” the Internet Marketing Specialist said with a laugh. “If someone gives me a good enough offer, I’ll probably take it.”


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