Westland, MI (PRWEB) December 29, 2011
Michigan craft beer brewers Shorts Brewing will face Dark Horse Brewing in the first match of the first round of the inaugural Ashley's Invitational Brewery Throwdown on January 4th at Ashley's Beer and Grill in Westland, Michigan. The Throwdown is a head-to-head competition among eight (8) craft brewers open to the public.
Ashley's co-owner Jeff More reported “This is the first such tournament of its kind. Three rounds of head to head competition leading to a tournament champion. There have been individual matches and beer throwdowns but not a bracketed, multi-round brewery tournament that we could find.”
The first match of the competition starts at 6pm Wednesday January 4th at Ashley's Beer and Grill, 7525 Wayne Rd., Westland, Michigan.
Over forty brewers were considered for the competition.“The purpose of the Throwdown is to have fun but also to educate our guests about the great beer now available,” said More. Ashley's chose these eight as each having something special to bring to Ashley's customers. “Each brewer is a winner just by being good enough to get into the tournament,” said More.
In the first round each brewer must offer four (4) different draft beers. First round matches occur each Wednesday in January, 2012. Winners go on to the second round in February and March where they have to offer six (6) draft beers. The finals will be in April where each brewer must offer eight (8) draft beers. Brewer representatives will be present at each round to answer guests' questions about their beers.
Ashley's has been an early advocate for craft and specialty beer since 1983. Craft beer is making great market share gains against traditional macro brewers. Where as macro brewers are seeing sales volume declines, craft beer consumption is exploding. Michigan's craft beer market is a growth industry yet only has 9% of the market. In states like Oregon craft brewers make up 35% of the market.
Ashley's, with locations in Ann Arbor and Westland, is called “Michigan's premier multi-tap”. Draft magazine rated Ashley's one of the 100 best beer bars in the country. Voters have voted Ashley's as having the “Best Beer Selection” in NBC/WDIV's “4 The Best” every year since 2007.