Deinté Fine Jewelry Nigeria Announces Winners of its First iCandi Rewards Mobile Advertising Campaign for the Holidays

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Deinté announced the five winners of its N70,000 iCandi Mobile Advertising campaign giveaway. The campaign engaged iCandi mobile application users in Nigeria with free daily images of its fine jewelry collection right on their mobile phones delivering a unique and personal experience for each mobile phone user.

Deinte campaign on iCandi

The iCandi Mobile app gave us a unique way to show Nigerians these beautiful collection right on their mobile device without having to come into the store” said Ola-Erogbogbo-Oyeniyi, Chief Operating Office at Deinté.

Deinté announced the five winners of its first iCandi Mobile Advertising campaign with Specta Consulting the company behind the iCandi Mobile Platform. The campaign engaged iCandi mobile application users with free daily rich images of its fine jewelry collection right on their mobile phones delivering a unique and personal experience for each mobile phone user.

iCandi rewards is Nigeria’s premier rich media mobile advertising platform focused on delivering real value and content to its users. The application offers the ability to explore and experience products with a level of visual detail that is not possible through other mobile media ads. Users of the application were able to view the Deinté new collection as well as get 5% discount at Deinté’s Silverbird Galleria Victoria Island Lagos store.

The five winners, Julian Onwukah, Titilayo Oso, Julia Sunkanmi, Deborah Mayowa and Ojeifoh Okosun interacted directly with Deinté via the mobile application, leading them to see Deinté’s unique collection and submit entries to enter the Deinté holiday giveaway competition. “At first I was excited to get the opportunity to see beautiful jewelry displayed on my phone then, I started thinking of getting one and I entered the competition, when I received the call I won I was extremely excited. What I loved the most about iCandi is that it brought the jewelry store and awareness right to my phone. Now I look forward to wearing my new Deinté Jewelry” said one of the winners.

"The Holidays are the perfect time to demonstrate your love. Our Jewelry collection makes the perfect gifts. The iCandi Mobile app gave us a unique way to show Nigerians these beautiful collection right on their mobile device without having to come into the store” said Ola-Erogbogbo-Oyeniyi, Chief Operating Office at Deinté. "Partnering with iCandi also allowed us to interact with the right demographic who are now showing interest in our fastest growing collection of engagement rings, and we are pleased with the response we have received so far."

"The Deinté campaign was truly special for us as it really allowed our users to engage in a new way with products and a business they like. This truly aligns with our goal of changing the advertising landscape in Nigeria," said Nnamdi Agbakwu Co-Founder of Specta Consulting.

To experience iCandi, download it by going to http://www.icandirewards.mobi from your mobile phone.

About iCandi:
iCandi rewards is Nigeria’s premier rich media mobile advertising platform from Specta Consulting, focused on delivering real value and content to mobile phone users.
The iCandi mobile application allows its users to directly engage with brands and in return offers the brands a personalized and direct medium to communicate with individual customers, fans and consumers. iCandi ensures a win-win situation for both brands and mobile phone users by ensuring users are rewarded for using the application and being part of the community.

The iCandi mobile application offers the ability to explore and experience products with a level of visual detail that is not possible through other mobile mediums. The free iCandi application downloads images in the background and shows them when a user receives or makes a call, sends text messages, etc. It also allows the user directly interact with the images at any time. The user can save the images as wallpaper, send them to friends, email them, use them as a BBM icon, etc. The iCandi application is a tested and approved application by RIM, the manufacturers of BlackBerry devices and Symbian, the operating system driving 80% of current mobile phones.

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Nnamdi Agbakwu
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