Smith Land & Improvement Corporation Introduces Swatara Plaza at The Concourse — a 1 Million Square Foot Retail & Office Development in Harrisburg

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Smith Land & Improvement Corporation, headquartered in Camp Hill, Pennsylvania, is celebrating 50 years of commercial real estate development with their biggest project to date: Swatara Plaza at The Concourse.

Richard E. Jordan II, CEO/COB of Smith Land & Improvement Corporation

We know firsthand that local development equals local prosperity and that down cycles swing to up cycles. We're prepared for the up cycle as companies emerge from 'wait and see' mode.

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Smith Land & Improvement Corporation, headquartered in Camp Hill, Pennsylvania, is celebrating 50 years of commercial real estate development with their biggest project to date: Swatara Plaza at The Concourse. A proposed 164-acre, mixed-use project between Harrisburg and Hershey, Swatara Plaza at The Concourse is slated to bring 4,100 jobs to the region.

The Harrisburg-area real estate development firm has continued to move projects through the pipeline—attracting national and regional retail tenants—in one of the most financially challenging business environments.

“Where pockets of the nation have spent the last three years offloading bad loans, bad deals, and bloated building stock, central Pennsylvania has remained fairly stable and October’s 2011 unemployment figures of 6.7% for Harrisburg’s MSA reinforce that,” says Richard E. Jordan II, CEO/COB, of Smith Land & Improvement Corporation.

“We don’t outsource our eyes,” says Jordan. “And that’s a business advantage for us and the community as we introduce the region’s largest commercial development: the 1 million square foot Swatara Plaza at The Concourse. We know firsthand that local development equals local prosperity and that down cycles swing to up cycles. We’re prepared for the up cycle as companies emerge from ‘wait and see’ mode.”

“For 50 years, Smith Land & Improvement Corporation has remained focused on our core principles of conservative growth in geographies we know, and neighborhoods we work and live in,” says Jordan.

Marking the milestone, Smith Land & Improvement Corporation has created a Facebook campaign for its oldest shopping center established in 1954, the West Shore Plaza. Introducing a shopping duo—Lily & Tillie—the West Shore Plaza's Facebook Page offers shopping tips and store deals from the tenants.

“The ‘new normal’ is also redefining marketing and retail. To offer our regional and national tenants an opportunity to engage individual customers, we’ve introduced new media marketing on Facebook and Twitter. It’s a win-win,” says Jordan.

With a portfolio of nearly 50 properties, the Smith Land & Improvement Corporation team has chosen to concentrate more than 80 percent of its real estate investments in its own front yard of central Pennsylvania.

“Our properties carry more than economic value, they showcase the strength of the Harrisburg region’s products, services, and talented workforce,” says Jordan.

For more information about Smith Land & Improvement Corporation, contact Richard E. Jordan II, CEO/COB at 717.731.0212 or visit http://www.smithlandusa.com/welcome.

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