CableFAX Webinar on How to Monetize Sports Content: The Next Big Thing

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"Monetizing Sports Content: The Next Big Thing," is targeted to various executives in the cable industry, including CEOs/VPs in Programming, Content Distribution, Network Operations, Product Strategy, Business Development, Technology and Digital Media, or anyone interested in monetization from Cable Sports Content. TO REGISTER, visit:

CableFAX has scheduled a webinar on Wednesday, January 18, 2012, to help uncover new revenue opportunities emerging from cable sports content.

Monetizing Sports Content: The Next Big Thing will outline for attendees, strategies on how to profit from sports content. Sports content remains the most valuable commodity in the cable universe, especially in a world where "time-shifting" and "over-the-top" threatens traditional business models. Unlike many other forms of content, sports emphasizes live viewing and big screens that result in increased value for advertisers seeking rapt audience attention, a multitude of revenue possibilities from mobile and online channels, and expanding audience engagement opportunities.

The sports content marketplace can be lucrative but is not without challenges. The rise in associated programming costs including rights fees has programmers and distributors scrambling to formulate strategies for additional revenue streams, which can help alleviate controversial subscription rate hikes often blamed on the sports genre.

This 90–minute webinar provides tips on how your organization can profit from cable sports content through insight on what's next for this dynamic content area. Join us to gain valuable perspectives on:

  •     Previously untapped opportunities such as hyper-regional and high school sports content.
  •     New ways to monetize sports through authentication/TV Everywhere.
  •     Ideas for how to take fans to the next level on mobile platforms.
  •     Ways that sports network and distributors can work together to maximize sports revenue.
  •     What advertisers want and how to give it to them.
  •     And much, much more.

Addressing attendees will be Lee H. Berke, President & CEO of LHB Sports, Entertainment & Media, Inc.

Following the presentation will be an interactive 10-15 minute question-and-answer session addressing relevant topics.

Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. To register, visit:

Lee H. Berke
President & CEO
LHB Sports, Entertainment & Media, Inc.

Lee H. Berke founded LHB in 2001, which specializes in developing direct relationships between sports properties & media platforms. LHB’s client roster includes over 30 teams throughout the NBA, NFL, MLB, NHL and NCAA including the San Francisco Giants, Pittsburgh Steelers, The University of Oklahoma, Cleveland Cavaliers, Milwaukee Brewers, Dallas Cowboys, The University of Pittsburgh, Houston Texans, Seattle Seahawks, Los Angeles Angels, Memphis Grizzlies and New Jersey Devils.

Mr. Berke’s background in developing sports media businesses also includes co-authoring the original business plan for the New York Yankees’ YES Network and heading up marketing for Madison Square Garden and MSG Network. He received a BA in Economics and an MBA in Marketing from the University of Michigan, and currently resides with his family in Scarsdale, NY.

About CableFAX
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs and networking events such as the upcoming CableFAXIES, SalesExecs and Sweet 16s. For more information, visit

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Barbara J. Bauer


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