Corporate Visions Releases Q4 2011 Marketing and Sales Messaging Report on Lead Nurturing

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Survey finds that while nearly half of companies have implemented a formal lead nurturing program, many still need to improve the messaging within those campaigns and the quality of leads sent to Sales

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While 55% of marketing and sales professionals indicated that their organization has a formal nurturing program in place, a little over half of those said that the leads being delivered to Sales still aren't well qualified.

Each quarter, Corporate Visions, Inc., the leader in sales and marketing messaging, surveys marketing and sales professionals who work in complex, business-to-business selling environments. The findings highlight trends and challenges facing industry-leading companies across the globe that are working to achieve alignment between their marketing and sales efforts, and de-commoditize their solution in a market overwhelmed with similar, competitive offerings.

Key findings include:

  • While 55% of marketing and sales professionals indicated that their organization has a formal nurturing program in place, a little over half of those said that the leads being delivered to Sales still aren't well qualified.
  • Not surprisingly, emails and phone calls dominate nurturing programs, while media (videos, webinars) and direct mail are used less frequently.
  • A slight majority of respondents felt that their company's nurturing content was compelling enough to accept a sales appointment.

The Corporate Visions Quarterly Sales and Marketing Messaging Report is free for download.

About Corporate Visions, Inc.
Customer conversations are your best opportunity for competitive differentiation. You need to be different, where it counts. With Corporate Visions you will: develop messages that matter because they focus on your customer and set you apart from your competition; deploy tools that get used by the field because they are aligned to every step in the buying cycle, and empower you to accelerate deals through the pipeline; deliver training for winning conversations that teaches you the science and art of how to tell your story with impact and differentiation at ever customer interaction, making it easy for prospects to choose you.

For more information contact us at http://www.CorporateVisions.com or by calling 775-831-1322 or 800-360-SELL.

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Jeannie Frantz
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